Saturday, 31 December 2011

Zoya Nail Polish Presents Spring 2012 - Zoya True and Fleck Effects

from the experts at ZOYA NAIL POLISH!


A fresh bloom of dewy color. Inspired by the runway looks of top designers this collection features slightly muted and unexpected spring shades in six easy to wear full-coverage creams and metallics.

·           Cho (ZP585): Full coverage, vanilla shimmer metallic
·           Farah (ZP586): Full coverage, latte beige cream
·           Bevin (ZP587): Full coverage, pale sage green cream
·           Skylar (ZP588): Full coverage, silvered slate blue metallic
·           Tru (ZP589): Full coverage, gilded purple orchid metallic
·           Lotus (ZP590): Full coverage, light lotus purple metallic

Zoya Nail Polish presents - three new sheer mylar fleck glazes (with just a hint of color) that can be worn alone or layered over the new ZOYA TRUE collection colors for a unique and beautiful nail look!

·           Maisie (ZP582): Blue tint with mylar green fleck effect
·           Opal (ZP583): Green tint with mylar green fleck effect
·           Chloe (ZP584): Pink tint with mylar green and gold fleck effect

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US)
Available January 13, 2012

Find Zoya TRUE & FLECK EFFECT as well as over 300 other ultra high-fashion Zoya shades at

As always, each and every Zoya color is made for women so we name them after women.

Zoya Nail Polish and Treatments are vegan friendly and feature a long-wearing toxin free formula - no formaldehyde, toluene, dibutyl phthalate or camphor!

Zoya is the new color of fashion...

Happy New Year!!!

Happy New Year!
Over 365 Zoya Nail Polish colors and counting to make 2012 your most nail polished year yet!

Zoya Nail Polish and Treatments (AKA the Nail Polish Fairies)

Zoya is the new color of Fashion! 

© 2011-2012 Art of Beauty Inc. All rights reserved

Friday, 30 December 2011

Zoya Nail Polish is for stylish Moms!

Zoya Smoke and Mirrors Video Review (and a few swatches)...
A great choice for healthy Moms!

We just love the little cutie cooing in the background - awweeeeeeeeee.

Video by

Zoya is the healthy color of fashion! 

Bloggers name Top Nail Polishes of 2011 - Zoya Nail Polish Award Winning Color

All You Desire - 2011 Collection Favorites.
Zoya Nail Polish in Marley makes the cut as a work appropriate shade with a hint of purple to keep things from getting boring.
Beauty Stat gives a nod to the Zoya Touch Collection...
The NailPhile, has selected come out with
Best Nail Polishes of 2011
We are pleased to announce that Zoya Kennedy (one of the beautiful Winter Cream Neutrals from the Feel Collection) has been named to the list as a new, elegant beige nail polish option!
The amazing Let them have Polish (LTHP) amazing, top blogging, swatch blogger has also included Zoya Yara in her Favorite Nail Polishes of 2011 - Top 10 "Big Brand" Picks.

Plus Zoya has been given a couple of nods in the honorable mention category for Zoya Kendal and Zoya Mitzi (LE - get it while it lasts).

While you are visiting LTHP make sure to see this... Zoya Nail Polish Feel Collection Swatches and Review. Her Zoya swatches will make you go mmmmmmmmmm!

Thursday, 29 December 2011

La Petite Blog gets camera ready with Zoya Sloane!

La Petite Blog gets camera ready with Zoya Nail Polish in Sloane, the Zoya Color Lock System and Qtica Cuticle Repair Balm. Everything you need for gorgeous dark nails.

Now all you have do is strike a pose!

Shown: Zoya Sloane - a must have deep plum sparkle.

Zoya is the new color of Fashion!

Wednesday, 28 December 2011

Zoya listed many times on this 2011 best nail polish list!

Favorite Nail Polishes 
of the year... 
is it just us or is there a ton of Zoya in there?

To order the colors mentioned in this video online visit and enter the polish name into the search bar.

Thanks for the great video Pink So Foxy

Zoya is the new color of Fashion

Tuesday, 27 December 2011

Swatch Alert - Purse Forum and Zoya Nail Polish

Purse Forum - Zoya Swatches Only

All Zoya, All Nice!

It's a great place to share your lovely Zoya Nail Polish Swatches and see those posted by others (like the gore princess and tracy shown here)... but no chitchat - save that for our Zoya Nail Polish on Facebook and Zoya Nail Polish on Twitter accounts :)

Shown: Zoya Shivon and Zoya Petra.

Zoya is the new color of Fashion!

The Zoya Nail Polish Winter Blues will make you smile!

The Blues by Zoya...  
There is no need to feel down this winter with nail polish blues this beautiful to fortify your soul for the upcoming spring.

and some of our blogging, swatching friends.

To see all of the blue nail polish available from Zoya, visit our blue page on

Zoya Charla Swatches

"I used (Zoya) Charla, and I absolutely LOVE her. She is beautiful."
Lacquered Lindsey 
__  __  __

Zoya Twila Swatches

"...if you're going to go for (Zoya) Twila, I highly suggest buying Noel, which is the perfect shade for layering underneath it."
15 Minute Beauty Fanatic
__  __  __

Zoya Cynthia Swatches

 "If so, I have a color for your nail polish arsenal collection, my fellow beauties! It's Cynthia from the Smoke Collection by Zoya.  For your "Moody Blues" Cynthia is an out of the ordinary blue nail polish that will satisfy your desire for a wintery color."
Blinging Beauty

 __  __  __

"Depending on the light, (Zoya) Cynthia will be teal, or almost black. It is a very uncommon shade of blue for a subtle but funky look!"
The Nail Files

__  __  __

 Zoya Ibiza Swatches

"Zoya Ibiza is probably one of my new favourite polishes and has really reminded me that there are some blue polishes I LOVE. Like this one!"
Life and Polish
__  __  __

Zoya is the new color of Fashion!

Monday, 26 December 2011

Sexy, High Fashion Winter Nail Color from Zoya!

Zoya Feel Collection - winter cream neutrals  

"Overall: I am LOVING this set! I will admit that when you look at the bottles and the pictures, it seems to be a minor difference in the colors but on your nails they are DEFINITELY distinguishable! Kristen is my absolute favorite (so much so that I am wearing a mani with her right now!), with Avery being my “least” favorite but only because I don’t wear nudes very often. However, if I DID wear nudes I would love this one."
Nails Adored
 ____  __  ____

"The formula for these were excellent. They were very creamy and applies so smooth. They are also opaque with just two coats. The colors are pretty and not your average dark winter colors which I like!"
Nail Fanatic 
 ____  __  ____

"When I first laid eyes on the new Winter 2011 collection from Zoya, I thought, “Pastels? What?” I’m used to darker colors in the Winter and usually I can’t stand pastels. But, when I tried them on – wow! These are no Easter eggs. The colors are sexy, high fashion and different. I got several compliments from strangers while wearing them."
My Beauty Bunny
____  __  ____

"These colors are beautiful. I really love them all. If I had to chose I'd say Kristen, Carey and Kennedy are my favorites. If cooler toned skin and have had difficulty finding a nice nude shade, Kennedy will be for you. I absolutely love this color for that reason. I feel like it filled a void in my collection! There are too many warm toned nudes out there..."
Imperfectly Painted

____  __  ____  
 "As far as quality, it doesn't disappoint at all, even the colors I personally don't care for have that perfect Zoya formula I love so much."
Polish Fixation
____  __  ____  

Zoya is the new color of Fashion!

Friday, 23 December 2011

Zoya Nail Polish Names

Zoya Nail Polish names all of it's fabulous colors after women who inspire us and here is a sweet video that gives you a peak into the meanings of the Zoya Smoke and Mirrors Nail Polish collection names.

Everything Baby Names - a site focusing on unique Baby Names and their meanings noticed Zoya for our interesting nail polish naming philosophy.

Developed by our founder, Zoya Reyzis, the idea to name polishes after women grew as she developed a new line of healthy, toxin free*, long-wearing nail polishes. She wanted each color to be strong and independent like the women she admired

Today, we continue on with that wonderful tradition and welcome the input of our fans. If you have a name idea for Zoya, contact us on Facebook ( The Zoya Fairies (aka staffers) keep a "wall of names" with all the suggestions for future naming sessions.

*Zoya Nail Polish and Treatment formulas are free of formaldehyde, toluene, dibutyl phthalate and camphor.

Wednesday, 21 December 2011

Zoya Nail Polish Ornaments for the Holidays by Beautylish

Zoya Nail Polish Ornaments by Beautylish

When the fab Beautylish team contacted the nail polish fairies of the Zoya Nail Polish media department and asked for holiday color for ornaments, we had no idea they would come out like this - WOW - they're gorgeous.

The site has instructions detailing how to create beautiful Zoya Nail Polish Gems and Jewels ornaments yourself. We think they would make wonderful last minute gifts for nail polish lovers worldwide  - which tells you exactly what what this group of fairies will be up to tonight!!!

"What do you get when you combine simple Christmas ornaments with the newest, prettiest winter nail colors? Stunning DIY beauty decorations! When you incorporate your favorite beauty products into holiday arts and crafts, it's a fun tutorial the whole family can enjoy. See how we created these pretty baubles for the holidays!"

Happy Holidays - Spanish Version - features Zoya Nail Polish - Spanish Version - Makeup and Beauty Editor Feature!

Nuevas joyas para tus manos.

English Translation of Maquillaje Article on Zoya Nail Polish:
New jewels for your hands.

Proposal: Zoya presents the collection for winter / holiday: Gems & Jewels, under the theme "jewelry to your nails", the brand features three metal shades and three frosted-very-season-for a lively and stylish manicure.

Verdict: Christmas and other celebrations are a wonderful excuse to add a touch of magic to your nail-yes, forget a little bit of neutral colors and classic and focus more on the glitter and glamor.

Fortunately, Zoya offers a great line for these days. Gems & Jewels, comes with six glazes that can be combined or used separately. Is the big advantage? The variety of green, blue and fuchsia pink - perfect for teenagers, summer nights or decorate a manicure during the winter months.

Gems (Rina, and Kissy Twila) are multicolored glitter nail polish, to illuminate your hands miles apart, but not least, this type of glaze is a must for the months holidays. Holly, Izzy and Noel are the colors like "jewels". Apply two coats of the same, you get full coverage and a manicure is maintained for up to five days. My favorite? Kissy being a hot-pink, adds a feminine twist and any nail polish.

For its price, Gems & Jewel Collection Zoya becomes the last-minute gift par excellence. The queens of the house hands deserve arranged at Christmas ... do not stay without them!

Price: U.S. $ 8 c / u; trio $ 24, $ 48 for six.

Rating: 4.9 / 5

To see the entire article in Spanish click here

Rachel Zoe Headquarters Nail Polish Rack!

The Coveteur feature on Rachel Zoe also happens to put a Hollywood Star on Zoya and Qtica - check out the image of Rachel's oft visited and famed RZ nail polish rack here

"The rumors are true—I have a full-on nail polish rack in my office! Each season, I get sent the latest shades to consider for The ZOE Report and ZOE Beautiful and they needed a proper home. I love the assortment of statement cocktail rings mixed in - because what goes better with a perfect mani than a blinged out hand?"
Rachel Zoe (TheCoveteur)

We spy Zoya Armor, Zoya Anchor, Zoya Fast Drops, Zoya Renew, the entire Zoya Summertime collection and a few of her beloved deep reds (including Zoya Nail Polish in Riley - a deep, rich red nail polish that she wears all the time).

Perhaps the only ones with more color than this are the Zoya Nail Polish fairies themselves (unfortunately, we can't say the same for our shoe closet - sooooooo Jelly!!!)

Zoya Nail Polish had the pleasure to sponsor the Spring/Summer 2012 presentation of the RZ Collection during NYFW. Trust us - Team Rachel really knows nail polish.

Zoya is the new color Fashion!

Tuesday, 20 December 2011

Happy Holidays from Zoya Nail Polish


and all the Nail Polish Fairies

Shown: Zoya Gems and Jewels Collection

Zoya is the new color of Fashion!

Zoya Smoke and Mirrors Swatches from Polish Fixation

Polish Fixation gives her take on Zoya Smoke and Mirrors via a nice batch of nail polish swatches to help you pick a last minute color or two from. 

Polish Fixation on Zoya Anja and Zoya Yara...

"Anja (Zoya Smoke Collection) is best described as " A rich, deep, vampy red-toned wine purple with a glossy creme finish."  I love vampy reds, so I really love Anja.  She is much richer than she looked in the bottle. I'll definitely be getting a lot of use from this polish."

"Yara (Zoya Mirrors Collection) is best described as "A medium smoky olive drab with an illuminating splash of bright gold glitter."  This color was one of my most anticipated shades from the Mirrors set and it exceeded my expectations.  As much as I love Dree (from the Smoke collection), I love Yara even more!  This is probably my favorite olive polish ever."

Well this sums it up pretty well, if you love vampy nail polish and green nail polish Zoya has a few awesome options in the Smoke and Mirrors Collections to try!

See full reviews and lovely swatches on Polish Fixation.

Zoya is the new color of Fashion!

Zoya Nail Polish Swatch Mania via The Lacquerista

Zoya Nail Polish Swatch Mania - Thanks The Lacquerista

Twenty-four big, bold, beautiful swatches* - It's like changing your Zoya Nail Polish on the hour! Nail Polish swatches don't come much better than this...

"Here are the swatches of 24 Zoya's, I hope they will help you to narrow your order down ;-) (or create new lemmings lol)" The Lacquerista

Note one of our Holiday Must Have's - Zoya Delilah, shown with and without a top coat. This is a great sparkly red nail polish. It also works as a great layering polish to add a bit of glam to any existing red cream shades like Sooki or Carmen. 

We also love this The Lacquerista posting on Zoya "My number 1 favorite nail polish of all times" 
$8.00 (US)

*Swatched color availability may vary.
Zoya is the new color of Fashion! 

Monday, 19 December 2011

Vogue Italy features Zoya Nail Polish

Zoya Gems and Jewels 

Glitter and Sparkle lovers delight!!!
The beautiful Holiday Nail Polish collection from Zoya was recently featured on
Vogue.It (Italy).

Here's the translation of the Vogue article about Zoya Gems and Jewels...
It is the trend of the moment: shiny nails like jewels.

Aside the most delicate colors and neutrals, becomes metallic manicure hands and turns in our most valuable accessory.

To launch the trend as usual celebs, especially those of the music system, Rihanna, Beyonce and Lady Gaga to name a few.

Zoya polish leading brands of nails, a line dedicated to metal flare. In addition to the popular gold, silver and bronze, many colors to customize your look.

It's called Gems & Jewels, and is enriched with ultra-bright glitter pigments that give light to preserving the beauty and nail health.

It is one of the few brands to boast the Organic Beauty Award Talk Award, the prestigious American dedicated to cosmetics without harmful substances for the person, the better Ecofriendly enamel.

Its special formula free of toxic chemicals such as formaldehyde makes it the top for pregnant women and perfect for those seeking more health keeps aesthetics of their hands.

Zoya is the new color of fashion in Italy!

Cuddle up with the Zoya Nail Polish Feel Collection

It's time to cuddle up with a cup of cocoa and enjoy a warm fire in the company of a dreamy friend (wink, wink). The new winter cream neutrals of the Zoya Feel Collection are the most romantic colors of the season. Add in the long-wearing, full coverage formula and you may just want to be snowed in for a few fun days!

Swatches and reviews of this new Zoya Nail Polish collection are everywhere online... here are a few that we love.

"The Feel collection consists of 6 neutral cremes that are perfect for the winter season. I love a good creme polish and Zoya never fails to disappoint me in this area..."
Refined and Polished


"This color (Zoya Carey) is just gorgeous. I have always been in the dark, deep color family where my nails are concerned, but this collection is just beautiful. I definitely see myself wearing this color again. With the smooth as silk application, you can't go wrong with Zoya :)"
Confessions of a Sarcastic Mom


"Absolutely love this Winter Neutral Cream Collection (Feel) from Zoya!  The colors are smart, sophisticated, very close to natural.  For me, the stoplight red lacquered nail screams imitation and the glittery polishes look left over from Halloween.  These colors, on the other hand, look assured, chic plus they’re uber flattering to hands."
All Things Good and More

Thursday, 15 December 2011

Zoya Ultra Glitter Swatch Posting - an oldie but goodie!

...not a new* nail polish swatch posting but surely one of the best ever for the Zoya Ultra Glitter Nail Polish colors - Astra, Luna and Nova. 

In this post, she lays them on extra heavy for maximum glitter nail polish bling.

Tip your polish to one of the best, "The Swatchaholic"!

For more swatches of the incredible Zoya Ultra Glitters click on the nail polish blogger swatch reviews below...

Vampy Varnish


Zoya is the new color of fashion!

*Current (12/15/11 retail pricing for Zoya Nail Polish is $8.00 (US) per bottle.

Wednesday, 14 December 2011

Gold Nail Polish by Zoya - Get Gilded!

Get gilded, go golden - Zoya has a version of gold that will work for you!
Gold Nail Polish can be a bit tricky to wear but when you find the right one - it's well - Golden!

Here are a few tips from the Color Experts at Zoya... Lighter skin toned ladies may prefer a pink or nude based shade like Buffy, Hermina, Lauren or Dulcinea. Darker skin tones may like a coppery gold such as Amber, Penny, Colette or Jinx. For a truly golden and bold look, you can go all out with Jules, Austine, Richelle or Goldie. Zoya Glimmer is also a great option for any skin tone since it is slightly sheer and gives just a hint of gold.The final look is yours to choose - with so many color choices from Zoya, one is sure to be yours!
So take advantage of the Zoya Color Spoon (the perfect to try color before you buy it) and order a set of golds today to find "your" gold nail polish.

Gold Nail Polish by Zoya...

Also see the latest gold nail polish from Zoya - Zoya Jules (muted, soft antique gold metallic).

Zoya is the new color of fashion!

Celebrate the season with Zoya Nail Polish!

Celebrate in Style with Zoya Nail Polish this Holiday Season!

Zoya has the colors of the season for all... see our entire selection of beautiful nail polish colors here.

Like the gorgeous sparkling blue metallic shown here: Zoya Crystal

Hanukkah (Chanukah) 2011: December 20-28.

Christmas 2011 - December 25.

New Years Day 2012 - January 1.

Zoya is the new color of fashion!

Tuesday, 13 December 2011

Zoya Nail Polish Haul!

Super Zoya Nail Polish Haul video with great color descriptions on youtube by the ZENnetwork - love it - honestly!

Zoya is the new color of fashion!

Glamour Nail Polish Pick of the Month - it's Zoya!

We love Glamour Magazine and this month they love us too! What a wonderful holiday gift they have given us. 

Zoya Nail Polish in Jem is the Glamour Nail Polish Pick of the Month!!!

"We've suggested so many glitters and golds to you this holiday that I wanted to find something a bit different. This one--Jem by Zoya (shown here)-- does have flecks of pink sparkle, which glisten when you're in sunlight and when you look closely at your nails..."
one of the famed "Girls in the Glamour Department"

Zoya is the new color of fashion!

Zoya Nail Polish featured on Organic Envy (Organic Spa)

Organic Envy by Organic Spa Magazine feature on Zoya Holiday Nail Polish color (Zoya Gems and Jewels*) spotted online today.

"What colors are you wearing on your nails this holiday season? Tweet a picture to me at @organicspamag and @kimberlyloc using the hashtag #holidaynails. I’d love to see how you sparkle"

Make sure follow Zoya @Zoya_NailPolish and Organic Spa in Twitter @organicspamag

Zoya is the "healthy" new color of fashion!

*Toxin free, vegan friendly -  Zoya Nail Polishes and Treatments are completely free of formaldehyde, toluene, dibutyl phthalate and camphor.