Monday, 30 April 2012

Freshly Squeezed Zoya Blogger Collection Swatches!

See the juicy, versatile jellies in action! 

"Kate, inspired by The Small Things, is a pinkish grapefruit jelly. It looks amazing on the nail and is my favorite from the collection. Kate is pretty unique when it comes to other jellies in my collection. It is the perfect blend of pink and orange. This color was so hard to photograph! It was most color accurate in the shade."

"This set is completely juicy and on trend.  Belle layers fabulously over the other two, and you could probably do a great ombre mani (see below, it reminds me of ice cream!) with the three. A must have!"

"To be honest, I don’t know WHICH one is my favorite because I absolutely adore all 3 and they will be my go-to this Summer! If you haven’t picked one up, go do so NOW."

The Zoya Blogger Collection by Birchbox is
available exclusively at
Get yours today, while supplies last!

Zoya is the new color of Fashion!

Nail the Look with Zoya Nail Polish - Color Blocking

Trend Alert - Color Blocking is One of This Season's Hautest Trends!

In a recent article on Today's Chicago Woman (TCW), beauty guru Gigi Kane shows how to translate the ever popular color blocking fashion trend into your makeup and beauty routine. 

"A huge trend in nails is big, bold and texture. Mix shades to get a unique look that matches your personality. Personally, I love color blocking; it’s a simple and fun way of wearing nail lacquer in a new way." TCW 

To look extra-chic in the sun this season with a similar nail look, use contrasting (or complementing depending on your personal taste) colors from the Zoya Summer 2012 Beach and Surf Collection. 

If you like the nail look shown in this article, try Zoya Nail Polish in Reagan as the base color, and block the top half of the nail in Zoya Nail Polish in Myrta.

Zoya is the new color of Fashion!


Friday, 27 April 2012

Zoya Nail Polish Spring Nail Art Challenge!

Look what the Zoya Nail Polish Fairies found while doing some spring cleaning...  

Mini bottles of Mitzi (green matte), Casey (blackened wine red), Noel (blue) and Farah (khaki nude) - and guess what? They're up for grabs!!!   
What you need to do:

1. Follow Zoya on Twitter. (!/Zoya_NailPolish)

2. Pick your favorite spring nail art trend (Floral, Polka Dots, Chevrons, Tribal, Water Marble - you name it!), use any Zoya Nail Polish combo, and to create a fun nail look!

3. Tweet a picture of your mani using #ZoyaSpringChallenge (don't forget to hold a Zoya bottle in the pic).

Voila! That's it! The Zoya Nail Polish Fairies will pick their favorite 5 spring nail polish looks and winners will receive one of these mini bottles of Zoya Nail Polish FREE! Winners will be announced after 12pm EST on Monday, April 30th.

Terms & Conditions
*This promotion is valid on Zoya's Twitter page via submissions using the appropriate hashtag. Contest runs from 4/27/12 - 4/30/12 12:00pm EST only. Continental US only. Void where prohibited. Zoya is not responsible for incorrect email or ship to addresses provided to us. Please allow up to 2 weeks for shipping. Not valid with any other coupons, codes or promotions.

Zoya is the new color of fashion!

Zoya Nail Polish is Pretty as a Petal in Sheridan Road Magazine

Color me SPRING...

This season, muted blue, green, lilac and lavender hues are being coveted as new, unexpected neutrals. In the Spring Fashion Issue of Sheridan Road Magazine, three pretties from the Spring 2012 Zoya True Collection are featured as the season's freshest nail polish shades. Beauty editors suggest Zoya Nail Polish in Skylar, Zoya Nail Polish in Bevin and Zoya Nail Polish in Tru to introduce a fresh bloom of on-trend, dewy color into your spring nail polish wardrobe.
To add a flirty accent to your spring mani, layer your choice of the Zoya Fleck Effect Mylar Glazes over any of the spring shades. This look is great for transitioning into the Summer season! 

Zoya is the color of fashion!

Thursday, 26 April 2012

First Look: Zoya Blogger Collection by Birchbox Swatches!!

Introducing (drum roll, please!)...

The Zoya Blogger Collection by Birchbox Full Review and Swatches from beauty blogger Love For Lacquer!  

"Belle is a coppery pink with iridescent glitter throughout. Belle is definitely going to be an amazing color to layer with. Even though she does look pretty on her own, I found it looked STUNNING over Kate!"

See the mood boards that inspired the citrusy, on trend color as well as additional pictures on the dedicated Zoya Blogger Collection Pinterest Board.

Don't Forget you can earn 200 Love Points with the purchase of this LE Collection - Learn more about our SHARE THE LOVE BONUS!

Zoya is the new color of Fashion!

Easy Sponge Gradient Tutorial featuring Zoya Nail Polish

Creating a Flawless Gradient Manicure is a Breeze!

Now you can master the look with this easy, step-by-step tutorial from Makeup Withdrawal...

Use Zoya Nail Polish in Sooki and Zoya Nail Polish in Arizona to recreate the look featured in this post.

Don't be afraid to experiment with the summer shades - any combination of the Beach and Surf Collection colors work together to create a lust-worthy tropical nail look!

Zoya is the new color of Fashion!

Nails Beautiqued Gets Noticed with Zoya Beach and Surf Colors!

Get Beach-Chic!

The weather is getting warmer, so it's time to turn up the heat when it comes to your summer nail polish style

See the season's hautest nail color in action with these Zoya Nail Polish Beach and Surf Swatches from Nails Beautiqued.

"Zoya Surf Collection. This collection is full of bright foil/metallic finishes that are fabulous vibrant to wear this Spring/Summer and you will get noticed while wearing them."

Zoya is the new color of Fashion!

Zoya Wednesday and Zuza for Autism Awareness Month

Go Blue!

The Do it Yourself Lady pairs Zoya Nail Polish in Wednesday with Zoya Nail Polish Zuza from the NEW Zoya Summer 2012 Beach and Surf Collections, to create a fun mani in honor of Autism Awareness Month.

You can wear blue to support Autism Awareness too! See the entire selection of Blue Zoya Nail Polish to find the perfect hue to compliment your skin tone and personal fashion style.

Zoya is the new color of Fashion! 

Wednesday, 25 April 2012

Zoya Nail Polish Soaks up the Sun in Harper's Bazaar Magazine!

Beat the heat and still look beautiful this season... 

Zoya Nail Polish and Treatments are caught soaking up the sun this month's issue of the one, the only... Harper's Bazaar Magazine

This season, it's all about experimenting with color and choosing a bold, statement shade on the nail. The style-savy beauty editors at Bazaar suggest choosing a punchy pink like Zoya Nail Polish in Sweet for fingers and toes, that will really stand out against a faux tan. 

For more high-fashion shades to help amp up your summer style, choose from (or mix and match!) the Summer 2012 Zoya Nail Polish Beach and Surf Collection. 

Make it last...
The secret to a long-lasting DIY manicure and pedicure starts with the basics. Bazaar beauty experts and nail care gurus worldwide reach for award-winning, Zoya Remove Plus Nail Polish Remover (also featured in the Summer Beauty Guide) to clean, prep and moisturize nails.

"It leaves nails hydrated, not dry. Glitter polish is notoriously hard to take off, but if you heat your remover under warm water, it will be more effective."
Harper's Bazaar Magazine
Go ahead, release your inner sea goddess! Confidently dip your toes into the ocean and walk barefoot in the sand - with the Zoya Color Lock System you're guaranteed to have manis/pedis that look better, longer

Zoya is the new color of Fashion!

Zoya Nail Polish Makes a Splash in Marie Claire Italy

Zoya Nail Polish in Pippa stands out among the sea of citrus and lime hued
products featured in this month's (Italy)! 

This Brazil Special talks beach-friendly products with energetic formulas
and juicy hues that are reminiscent of a tropical vacation.

See the complete article in Italian here.

Zoya is the new color of Fashion! 

Tuesday, 24 April 2012

XOJane Editors Talk Nail Polish Names!

XOJane Editors spill how they choose their nail polish... 

What Zoya Nail Polish shade did XOJane Editor Julieanne named as one of her top picks? We'll give you one guess...

 Zoya Nail Polish in Julieanne... DUH! 

"Have you ever flipped over a nail polish to find a really cringe-worthy name and put it back on the shelf" - Not with Zoya! Each and every Zoya color is made for women so we name them after women.  

See the entire XOJane article here.

Zoya Nail Polish in Julieanne is a unique shade with sparkling gold, peach and yellow-green duochrome
in a dark blue-purple base.

Zoya is the new color of Fashion!

Eleventh Gorgous: Birchbox Review and Blogger Collection Video

Zoya, Zoya, Everywhere!

Beauty bloggers Eleventh Gorgeous, whose mood board inspired the Zoya Nail Polish shade Coraline in the Zoya Blogger Collection by Birchbox, sport the LE (Limited Edition) trio colors in their video review of this month's Birchbox.  

The three custom Zoya Nail Polish shades are exclusively available at Birchbox.

This month's box features Zoya Nail Polish in Bevin and Zoya Nail Polish in Lotus - both available in full sized bottles at 
See the mood boards that inspired the custom color as well as additional images of the 
polishes on the Zoya Blogger Collection by Birchbox Pinterest board.

Zoya is the new color of Fashion! 

Monday, 23 April 2012

For the Love of Lilac Lacquers!

The Unofficial Color of April - Lilac!

Zoya Nail Polish in Kendal gets some love on Cafe Fashionista today! Get the must-have color of the moment in the full-coverage, toxin-free* Zoya Nail Polish formula.

Other best-selling lilac and lavender shades include Zoya Nail Polish in Marley, Zoya Nail Polish in Malia and Zoya Nail Polish in Perrie.  

*Vegan friendly, ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resins or dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion! 

Zoya Nail Polish shines bright on the Today show via InStyle Magazines Best Beauty Buys Segment!

An exciting display of toxin free (BIG 5 FREE*) Zoya Nail Polish from the latest Beach and Surf collections were showcased by InStyle's Amy Synnott-D'Annibale on the Today Show featuring the Magazine's 2012 Top 10 Best Beauty Buys.

The style experts at InStyle magazine spent 8 months interviewing 144 makeup artists, manicurists, hairstylists and dermatologists to find out which beauty products were most worth your money... Guess who made the list? Yep - Zoya Nail Polish!

*Big5Free = Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene and Camphor Free.

Zoya is the new color of Fashion!

Video from "THE LOOK" TODAY show.

Exclusive - Zoya BirchBox Blogger Collection by Birchbox - now available!

Exclusive - Zoya BirchBox Blogger Collection by Birchbox - now available exclusively on! Three custom Zoya Nail Polish shades designed exclusively for Birchbox - order your trio at BirchBox today.
Hurry - supplies are limited on this special LE collection!

See the collection on today too.

Zoya Nail Polish and Treatments are Big5Free* and available in over 300 ultra-long wearing shades on

*Toxin Free "Big5Free" Zoya Formula is free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate and camphor.

Zoya is the new color of Fashion!

Friday, 20 April 2012

Zoya Summer 2012 Beach & Surf Collection Swatches: All You Desire

A Slice of Nail Heaven!

These Zoya Nail Polish Beach and Surf swatches from All You Desire are almost too good to be true.
Beautiful, creamy, glossy goodness... we're having some serious nail envy here!

"To sum this collection up: I love how these two collections complete each other and it will sure be a lot of fun to play around with these shades. For example I will for sure be wearing something from the Beach on my nails and from the Surf on my toes. Or different combinations on the nails!"  All You Desire 

See the Summer 2012 Look Video below and dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection! The choice is yours – this color palette is sure to be a splash!

Zoya is the new color of Fashion!

Help Zoya Save the Earth this Earth Day and Every Day!

Did you know that liking Zoya on Facebook and following
us on Twitter can actually help save the earth?
Well it can!

You see, the more followers we have, the more people we can communicate with electronically. Reaching our fans electronically means less brochures are printed and less trees are cut down for paper. HOORAY!

Less Brochures = More Trees = Cleaner Earth... It's that simple!

Even though Zoya believes in recycling, using eco-friendly packaging materials and using recycled paper and ink - recycling still takes up valuable energy resources.

Join our Social Media campaign and help us reduce our ecological footprint! The more of you that like us on Facebook and follow us on Twitter means the faster and more environmentally friendly (paper-free!) we can communicate with all of you. Not to mention you get to talk and interact with thousands of other Zoya Nail Polish lovers like you!

Please help Zoya make the earth a cleaner, happier place to be - one like, one follow at a time.

Looking to GREEN your beauty routine? Exchange your old, unwanted non-Zoya nail polishes for a limited time during our annual Zoya Earth Day Nail Polish Exchange! You get to exchange polish that may not be BIG5FREE for toxin-free Zoya Nail Polish and we properly dispose of the unwanted polishes according to EPA guidelines.

Did ya hear? Zoya Nail Polish has been named as the 2012 Best Beauty Buy for Eco-Friendly Polish by InStyle Magazine. With over 300, vegan-friendly, BIG5FREE (Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene and Camphor Free Formula) shades to choose from, Zoya is not only the smart choice in nail polish, it's also the most stylish one!

Zoya is the new color of Fashion!

Thursday, 19 April 2012

InStyle Magazine Names Zoya Products as 2012 Best Beauty Buys!

The Country's Top Experts Have Spoken...

Each year, InStyle Magazine interviews hundreds of doctors and industry professionals to showcase products that are the best of the best in their category - makeup, hair, skin and nails. The expert picks were narrowed down to 156 and, out of all the products in the world, not one - but TWO Zoya Nail Polish Products made the cut!!!

Named as "Best Beauty Buy" for Nail Polish Remover - Zoya Remove Plus
Zoya Remove Plus Nail Polish Remover has quickly become a favorite among consumers, leading industry professionals and nail care experts world-wide. The award wining, gentle, yet highly effective 3-in-1 formula, cleans and preps while moisturizing, nourishing and fortifying the nail plate for guaranteed extended polish wear.

"This three-in-one is "not your average remover," says L.A. nail pro Jenna Hipp. It comes in a convenient pump (no mess, no fuss), and it's so incredibly strong that it can remove black polish in a single swipe. Yet, it's gentle, moisturizing nails without leaving a white film." 
Jenna Hipp

In the Eco-Friendly Category, Zoya Nail Polish was deemed Best Beauty Buy for Nail Polish!
Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin, and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

"N.Y.C nail pro Ana Maria Gheorghiu used these gorgeous nontoxic polishes on a then-pregnant Natalie Portman. Free of the harsh stuff (toluene, formaldehyde, and DBP), Zoya formulas also have a longevity you don't often find in eco-friendly lines. Plus, "they come out with great colors ever season," says N.Y.C. manicurist Tracylee. "It's fun in a bottle." $8 each;"

The featured must-have shades are Zoya Nail Polish in Renee and Zoya Nail Polish in Jana. With over 300, long-wearing, fashion forward shades to choose from, Zoya is not only the smart choice in nail polish, it's also the most stylish one! 

Zoya is the new color of Fashion!

It's Back... the Earth Day Zoya Nail Polish Exchange!

Announcing the 2012 Zoya Nail Polish Exchange*

Each year, ZOYA helps you get rid of old nail polish that may not be BIG5Free (Free of Toluene, Formaldehyde, Formaldehyde Resin, DBP, and Camphor) and replace your supply with brand new long-lasting, award winning, healthy ZOYA nail polish colors.

There's not a better time to make the switch! Do your part to help the planet in honor of Earth Day and exchange your old, unwanted nail color from April 21, 2012 - April 22, 2012 (11:59PM EST) for toxin-free ZOYA nail polish. Go GREEN... or red, blue, orange and pink for that matter :) You only pay $4 per bottle plus shipping and handling fees. Rest assured - ZOYA will properly dispose of your old polish.  

Here’s all you need to do!

1.    Go to, pick out the polishes you would like and add them to your cart. You must select at
       least 6 and no more than 24 bottles of polish (Salons accounts minimum 12 maximum 48 bottles).
2.    Apply the code: EARTHZOYA2012
3.    Your order value will be adjusted to reflect a 50% discount (we use these funds to properly dispose of
       the old nail polish).
4.    Review and SUBMIT your order!

Then Zoya will ship out your NEW polish! YEA! Below is a sample order - This is what it should look like... 

Once you get your order (Here is where the exchanging* happens)…
1.    Ship back the equivalent number of bottles to the ones you received to the return address below
       (ie. If you got 6 bottles of Zoya – you would send us up to 6 NON-ZOYA polishes). Please check with
       your carrier on the proper way to ship nail polish.
 2.    Include a copy of your order.

To clarify the exchange: You do not have to send us the exact amount of bottles that you are ordering. You can send any quantity up to that amount. You can also donate. If you decide you don't want to do either, it's ok "Offer is not contingent on customer returning polish" we will still love you and send you the Zoya polishes... We'll just send you on a guilt trip for a while :)

Shipping Address
Art of Beauty, Inc.
c/o Polish Exchange
5060 Taylor Rd, Unit D
Cleveland, Ohio, 44128, USA

Once we receive your polish we do the rest! It’s that simple!


The bottles you send in cannot be Zoya, Qtica or Nocti polishes (but they can be any other brand).

We are using the honor code here folks! We want to make sure you get your Zoya Nail Polish! We send you the polish first then you send your old polish back to us! If you do choose to send us your old polish we promise to properly dispose of it according to EPA guidelines. This offer is only good through this
weekend so hurry – Don’t Wait!

*Online promotion only. Continental US ONLY. Not valid with any other codes or coupons. Consumer accounts must exchange a minimum of 6 polishes with a 24 bottle maximum. Salon accounts must exchange at least 12 with a maximum of 48 bottles. Polish can be from any brand EXCEPT Zoya, Qtica or Nocti and can be exchanged for in-stock .5oz Zoya Nail Polish. Offer is not contingent on customer returning polish. Zoya Exchange code is unique and non-transferable. One code per account. Valid Credit card with sufficient funds needed to process order. Offer expires on 4/22/2011 at 11:59PM EST. Upgraded shipping not available for this promotion. Please allow standard  time for processing and shipping, however if volume is higher than expected please allow up to 6 weeks for shipping and processing. Art of Beauty, Inc. reserves the right to remove any polish that is out of stock from your order. You will not be charged for this polish. Backordered polish is not included in this promotion.

Zoya is the new color of Fashion!

Wednesday, 18 April 2012

Rachel Zoe Names Favorite Zoya Nail Polish of the Season!

Yesterday during her Livestream Interview, Rachel Zoe answered style related questions from fans - including one about her favorite
nail polish for the season! 

It's no secret that RZ is a fan of Zoya Nail Polish, so we weren't surprised when she
listed three Zoya shades that she's
"eternally obsessed with"

Zoya Nail Polish in Riley - A medium, cool toned raspberry red creme with purple undertones. 

Zoya Nail Polish in Dakota - A deep, dramatic saturated blood red creme with a very subtle hint of brown.

Zoya Nail Polish in Amanda - A Medium muted peach creme with pink, brown and mauve undertones.  

 Rachel Zoe Livestream Event 

One of Rachel Zoe's favorites, Zoya Amanda (shown above), was also seen on the runway at the RZ by Rachel Zoe Presentation during
NYFW S/S 2012

Zoya is the new color of Fashion!

Swatch and Learn's Wednesday Review of Zoya Wednesday

Some people wear pink on
Wednesdays... some wear

Full Review and Swatches of Zoya Nail Polish in Wednesday from Swatch and Learn.

"This is the type of colour that I feel looks just as striking on someone with a rich skin tone as somebody with a fair complexion. And for that reason, I suggest that if you don’t already have an aqua nail polish similar to this that you get it! It’s a hue that’s a no-brainer. You know…the kind that always looks good on you."
Swatch and Learn

If you like Zoya Wednesday, check out the rest of the Beach and Surf Collections for more poolside perfect color!

Zoya is the new color of Fashion!

Tuesday, 17 April 2012

What do Katy Perry and Zoya Nail Polish Have in Common?

Purple Power!

Katy Perry is the queen of bold when it comes to her hair color, and we couldn't help but notice how closely her new 'do resembles a certain Zoya Nail Polish hue... Coincidence? Maybe, but we like to think Zoya Mimi was the inspiration behind this look... hey, you never know! 

While this hair color works for Katy, it's not necessarily practical for everyone. Instead, opt for a bold nail polish in the same rocker chic shade like Zoya Nail Polish in Mimi.

Come to think of it, KP has sported locks close to a few other shades from the Zoya Nail Polish Sparkle Collection... what color do you think is next? 

Zoya is the new color of Fashion!

Get Squeaky Clean with Qtica Smart Spa Shower Gels!

Get Clean for Spring...

With the arrival of spring comes spring cleaning, so we want to help
YOU get clean with two of our best-selling Qtica Smart Spa scents. 

With any purchase of $15 or more at or, the first 5,000 to enter
promo code GETCLEAN will receive BOTH the Mandarin Honey Shower Gel and the
Pomagranate Lime Shower Gel
in special, BONUS SIZE packaging (8oz) FREE*!

How it Works
  1. Add at least $15 of product to your shopping cart.
  2. Enter code GETCLEAN into the coupon code field in your cart and press "Apply Code".
    The two 8oz Shower Gel tubes will automatically be added to your cart.
  3. Complete Check-Out Process, Review, Submit Order.
*Terms & Conditions
While supplies last. This promotion is valid online only at and in the Continental United States only (Shipping and processing fees apply). Limit one promotion per account and household. Consumer orders only. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Code must be entered at the time of purchase. Please allow up to 2 weeks for shipping if volume warrants it. Not valid with any other coupons, codes or promotions.

Zoya is the new color of Fashion!

Sunday, 15 April 2012

All Things Good And More: Zoya Beach and Surf

All Things Good And More reviews the Zoya Beach and Surf Collections for Summer 2012...

"Ol’ man winter has skedaddled, spring is blooming and summer will soon be here - time for fun in the sun and at the shore.  So, get ready to greet those lazy, hazy days with Zoya’s standout Summer 2012 Nail Polish collection.  Loved for long lasting wear and chip resistance Zoya’s colors are not only gorgeous but toxin free."
All Things Good And More

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya Beach and Surf as well as over 300 other ultra high-fashion Zoya shades at 

Zoya is the new color of Fashion!

Friday, 13 April 2012

Zoya Nail Polish on Facebook - 100K and Counting!

We're honored to reach such a huge milestone
100K Facebook Zoya Nail Polish Pixies!

Over the years, we've watched our fan base grow and evolve not only into a community, but a family of Zoya Nail Polish lovers - we are so proud!!!!

We love our Zoya fans more than anything and just want to say THANK YOU to each and every one of our you, new and old - we look forward to our future together.

The Zoya Nail Polish Fairies

Zoya is the new color of Fashion!

Zoya Beach and Surf Video Review... With an Unexpected Twist!

How to make a Zoya Nail Polish review even better? Just add dogs!

Marnie from the YouTube channel Marnie's Musings (MsGoldgirl) reviews the Summer 2012 Zoya Beach and Surf Collections, where Zoya Nail Polish meets puppy party and an OOTD (Outfit of the Day). 

Let's be honest, we thought she rocked before but her dogs just won us over!  

Grab a cup of coffee and watch the video, but brace yourself... you'll be laughing so hard
it just might come out your nose! 

Zoya is the new color of Fashion!

Thursday, 12 April 2012

Zoya Nail Polish is Big3Free and counting... Green Nail Polish

Zoya Nail Polish is Formaldehyde, Formaldehyde Resin, Toluene, Dibutyl Phthalate and Camphor Free (aka Big5Free)

How to "Green" Your Nail Polish -- video powered by ehow
(original airdate 2008)

Since 1992, the founders at Zoya Nail Polish and Treatments have led the way with innovative product formulations that have removed potentially harmful toxins prior to US and EU regulatory mandates requiring companies to do so.

Originally formulated free of formaldehyde, formaldehyde resin and toluene (Big3Free), the Zoya formulas quickly became Big5Free* with the subsequent removal of dibutyl phthalate  (DBP) and later camphor.

Today, Zoya Nail Polish and Treatments remains committed to a proactive approach to developing quality, toxin free products.

*Formaldehyde, Formaldehyde Resin, Toluene, Dibutyl Phthalate (DBP) and Camphor.

With over 300, long-wearing shades to choose from Zoya is not only the smart choice in nail polish, it's also the most stylish one! (Shown here: Zoya Bevin from the True 2012 spring collection)

Zoya is the new color of Fashion!

I Spy Something Purple in Ladies' Home Journal Magazine...

What's not to love about a punch of purple?! 

Zoya Nail Polish in Kieko was spotted in the May issue of Ladies' Home Journal Magazine. The must-have hue was lucky enough to snag a spot thanks to blogger Nisha from Nail Galore!

You can also see the feature highlighting favorite nail polish shades submitted by readers and bloggers on Ladies' Home Journal Magazine Online.  

Zoya Kieko is a full-coverage red toned, dusty light purple that is appropriate for any season and flattering on any skin tone.  

For more swatches of Zoya Kieko, see the full review of the Summertime Collection from Nail Galore

Zoya is the new color of Fashion!