Wednesday, 29 August 2012

College Fashion's Must-Try Beauty Trends for Fall...

Nail Fall's Hottest Trends 
with Not-So-Neutral Shades!

College Fashion recommends amping up your Back to School Style by replacing the expected shades of the season with more interesting and alluring hues like teal beauty, Zoya Nail Polish in Frida!
 
"This color palette is anything but boring and instead feels much luxurious and sophisticated, something we definitely need during the school year."

To find more luxurious nail polish shades that will keep you on trend this Fall, check out the NYFW 2012 Designer, Diva and Gloss Collections here.    

ZOYA IS THE NEW COLOR OF FASHION!

Tuesday, 28 August 2012

Flare Magazine Canada Features Zoya Nail Polish in Elisa!

Be Red-dy for anything this Fall with Zoya Nail Polish in Elisa on your tips!

Flare Magazine Canada highlights the season's top tips and Zoya Nail Polish in Elisa from the NYFW 2012 Diva Collection was named one of the best fall nail polish shades! 

The medium crimson red shade is the perfect pair to gold, silver and sage hues for the season.  

Find Zoya Nail Polish in Elisa as well as over 50 other high-fashion red nail polish shades by Zoya on the Shop By Red Nail Polish page.

ZOYA IS THE NEW COLOR OF FASHION!

NYFW 2012 Designer, Diva and Gloss Collections Video Review

Beauty video blogger, and advocate of anti-aging, Tammy from UPPIESBEADS59 says "Zoya gets it right" with the beautiful new jewel toned nail polish shades for Fall 2012. 

The ultra-wearable NYFW 2012 Designer, Diva and Gloss Collection shades are a reason to be excited for Fall, no matter what your age! See the entire video review below.

 
 
Did you know, wearing nail polish actually takes years off other peoples' perception of your age?! The best way to keep your hands looking youthful is to keep them manicured, moisturized and to stay up with the latest polish color trends. 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com


Monday, 27 August 2012

Transition from Summer to Fall with the Zoya Gloss Collection

Not ready to dive head first into Fall Nail Color? Transition your favorite summer nail looks into fall with the NYFW 2012 Gloss Collection...

The three jelly nail polish shades are a versatile trio - not only do they look chic worn by themselves, their sheer, ultra-glossy jelly formula transforms existing shades by adding depth and dimension to the base color. Pick your favorite shade from the Beach & Surf Collection, layer the Gloss shade of choice as a top coat and Voila! New fall-ready color in an instant!


 
Shown left: Zoya Nail Polish in Reagan with Zoya Katherine layered over ring and pinkie finger.



    



















Zoya Nail Polish in Arizona with Zoya Paloma layered.








Zoya Nail Polish in Wednesday with Zoya Frida layered.







 Zoya Nail Polish in Rory with Zoya Paloma layered.






















Zoya Nail Polish in Meg with Zoya Frida layered.






Zoya Nail Polish in Zuza with Zoya Frida layered.










ZOYA IS THE NEW COLOR OF FASHION!

Zoya Diva Collection is "Hot Stuff" in Short Styles Magazine!

Haute Trends for 2012-2013 include the Dazzling Zoya Diva Collection...

In the Winter 2012 issue of Short Styles, beauty editors gear up for the season with some fabulous new beauty goodies - including Fall Zoya Nail Polish
 
"Inspired by NYC Fashion Week's Fall 2012 shows, the Diva Collection from Zoya is simply stunning! The metallic colors are beautiful and long-wearing, and include Elisa (crimson red), Suri (royal purple), Ray (pine green), FeiFei (magic blue foil sparkle), Song (Egyptian blue with a subtle sparkle) and Daul (magic violet foil sparkle)." 
 
Find the Zoya Diva Collection as well as other trendy colors for Fall 2012 at www.zoya.com.   
 
ZOYA IS THE NEW COLOR OF FASHION!

Friday, 24 August 2012

Cosmetic Sanctuary Swatches NYFW 2012 Designer, Diva and Gloss


Kick back, relax, and get ready for some fabulous Fall Nail Polish Swatches from Cosmetic Sanctuary!




"I’m starting this off with my #1 of the collection – Daul! Daul is a medium red-toned purple base with heavy purple and gold iridescent metallic sparkle. Indoors this is amazing, but outdoors it is absolutely breathtaking. I used 3 coats for this."

See the full review and swatches of the Diva Collection here.












"Evvie was surprisingly one of my favorites from the Designer Collection.  I’ve been on a bit of a dusty grey toned polish kick lately.  Evvie is a dark smoky grey cream with strong teal green undertones."
Cosmetic Sanctuary

See the full review and swatches of the Designer Collection here.











"I’m going to kick this off with my absolute FAVORITE of the group!  PALOMA!  This is a A sheer deep fuchsia-berry!  I used 3 coats for this photo.  I didn’t use a top coat, because I wanted to show off the glossy finish to it!  Coat 1 gets kind of scary.. it was so sheer and streaky looking I thought these were going to be a complete ‘miss’… but on second coat I knew I was wrong.  Paloma evened out, but I wanted it a little darker, so I went with coat #3.  I cannot WAIT to do a glittery jelly sandwich with this one!  I already have it planned out in my head!"  Cosmetic Sanctuary

See the full review and swatches of the Designer Collection here.

The NYFW 2012 Designer, Diva and Gloss Collections were inspired by backstage beauties, talented designers, runways and VIP fashion events. Find your runway-worthy color online now at www.zoya.com!

ZOYA IS THE NEW COLOR OF FASHION!

Thursday, 23 August 2012

Zoya Nail Polish is InStyle in Poland!


How to get attention this Fall? InStyle Poland says it's easy in the September issue beauty feature. Stay beautiful from head to toe with earthy shades, and paint on a chocolaty brown polish like Zoya Nail Polish in Dea.

Also featured in Polish Press is Zoya Nail Polish in Isla, making an appearance in VIVA! Magazine. Zoya Isla is a rich, velvety cool-toned blackened red shimmer that appears lit from within. An irresistibly dramatic red, perfect for the Fall season.

ZOYA IS THE NEW COLOR OF FASHION!
 

Wednesday, 22 August 2012

Back to School Zoya Nail Polish BOGO!

As a thank you to all customers with Zoya.com accounts**, we made a special Back to School BOGO (Buy 1 Get 1 Free) offer just for you! Your personalized BOGO code can be found in the "My Account" Section of www.zoya.com under the "My Coupons & Promo Codes" section. In case you were wondering... YES Free Shipping is available! Read below for more details.

To celebrate back to school season, Buy ANY One Zoya Nail Polish (0.5oz) and Get One FREE* 8/22/12 - 8/29/12 11:59pm ET. This special offer is up to 8 bottles total (buy 4 get 4 free).

It gets even better...


BONUS OFFER! You will receive FREE Standard Shipping with 6 or more bottles (buy 3 get 3 free)!

How It Works
  1. Sign in to your account at www.zoya.com
  2. Click My Promotions and Coupons on the left hand side of the screen under My Account
  3. Apply your unique, personalized code
  4. Add polishes of choice to your shopping cart.
  5. Include any additional items you would like to purchase.
  6. Continue with the check-out process, Review & Submit your order.
    *Please double check all information is CORRECT and ALL FIELDS have been completely filled out PRIOR to submitting the order.
    There is NO WAY to issue a new code after the order has been processed.

*Offer open only to those with active accounts** on Zoya.com, artofbeauty.com, Qtica.com and qticasmartspa.com as of 8/22/2012 at 12 PM EDT. Consumer orders only. Online promotion only. Continental US ONLY. BOGO offer good for up to 8 polishes. BOGO Offer* code is unique and non-transferable. One code per account. Code expires on 8/29/2012 at 11:59PM EDT. If volume is higher than expected, please allow up to 4 weeks for shipping and processing. Comments, videos and pictures posted about this Zoya.com BOGO Offer* outside of Zoya.com or zoyanailpolish.blogger.com are not representative of the opinions of Zoya Nail Polish, Art of Beauty, Inc., Qtica and Qtica Smart Spa and we do not confirm the accuracy of any postings.

**qualifying accounts are those with a valid username (email) and password that has been created and used in the last 3 years account must be made by 8/22/2012 at 12PM EST to qualify for the BOGO Offer. No purchase necessary to start an account. Customers are responsible for maintaining active accounts. If username or password have been lost we (Art of Beauty, Inc.) are not responsible for restoring accounts or giving out any account information. 
ZOYA IS THE NEW COLOR OF FASHION!

Neutral Zoya Nail Polish is Always in Style!

Take a break from the scorching nail polish shades of Summer, cleanse your palette for Fall
and still look perfectly polished with a neutral shade of Zoya Nail Polish...

Browse the entire selection of medium to full-coverage nude and neutral Zoya Nail Polish shades on the Neutral Nail Polish by Zoya Page (here) - there's a color to coordinate with every skin tone for flawless, natural looking nails. Naked nails have never looked this good!
Back row (Left to Right): Feel Collection (Avery, Kennedy, Kendal, Megan, Carey, Kristen)
Front row (Left to Right): Amanda, Pasha, Pandora, Shay, Portia, Farah, Minka, Buffy
Spill: Cho from the True Collection

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Tuesday, 21 August 2012

Refinery29 Names Zoya Gloss Shades Fierce for Fall!

Only one word can describe Fall Nail Polish trends...

Fierce!

One look at Fall’s upcoming fingertip color palette from Refinery29 and you won't want to wait to sport the season's hottest color trends on your tips!

Stand out shades include Zoya Nail Polish in Frida and Zoya Katherine from the NYFW 2012 Gloss Collection - featuring fashion forward color AND a unique, jelly formula.

"Creamy teal hues combine sophistication and whimsy in one contradictory hue. Because the color is so deep and lush, it tones down the actual brightness of the shade and makes it feel luxurious, without being too safe or played-out."





"Traditional berry gets an edge with the addition of dark undercurrents. If you're usually into reds, switch out your signature scarlet shade for a blackened berry to up the sexiness and add a bit of dark romance to your look. These moody shades retain their femininity, but also have a hint of mystery that gives them a dark edge. Berries with bite, if you will.

For an entire array of fierce fashion shades by Zoya Nail Polish for Fall, check out the NYFW 2012 Designer, Diva and Gloss Collections here.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com




Monday, 20 August 2012

NYFW Designer, Diva & Gloss Video Review - Allura Beauty

See the NYFW 2012 Designer, Diva and Gloss Collections in action! 

Get the low down on the new Zoya Nail Polish Collection shades for Fall with the recent video swatch review by beauty blogger Allura Beauty (below), which describes polish formula, coverage and application... 

 
See Allura Beauty's complete review and swatches of the Designer Collection (here), Diva Collection (here) and Gloss Collection (here).


Ready for Fall nail polish color? The NYFW 2012 Designer, Diva and Gloss collections are available online NOW!   
 

ZOYA IS THE NEW COLOR OF FASHION!

Wednesday, 15 August 2012

Zoya NYFW 2012 Gloss Collection - Jelly Sandwich How To

Looking for something to satisfy your nail polish sweet tooth? Zoya has just the thing...

Jelly Sandwiches!

Try the trend with the new mouthwatering shades from the NYFW 2012 Gloss Collection...


Get the Look
Layer one coat of jelly followed by 1-2 coats of glitter or flakes, topped off with another layer of the jelly polish. The glitter will look like it is suspended in between the layers.

Try it with Zoya Nail Polish in Frida for a tempting teal nail look. Shown left with (from thumb to pinky) Zoya Nail Polish in Crystal, Zoya Luna, Zoya Twila, Zoya Rina and Opal as the glitter "filling".
 
For a nail look ALMOST good enough to eat, pair Zoya Nail Polish in Katherine (shown above) with Zoya Nail Polish in Roxy, Zoya Astra, Zoya Faye, Zoya Chloe and Zoya Kissy (from pinky to thumb).

Zoya Nail Polish in Paloma (shown left) is "berry" beautiful when layered over Zoya Luna, Chloe, Kissy, Daul and Astra (from thumb to pinky) 

What are jelly nail polishes and how else can you wear them? Find out more about the unique polish formula here.  

ZOYA IS THE NEW COLOR OF FASHION!

Tuesday, 14 August 2012

Nail Art feature in Redbook Magazine

Monica and Daul from the latest Fall Nail Polish Collections by Zoya featured by Redbook Magaazine online!

The accent nail trend is as haute as can be this Fall. This unique combo from the Zoya NYFW 2012: Designer and Diva Collections is a fun way to wear the look and not feel like you've gone overboard with the trend.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Olympic Star Lolo Jones wears Zoya Nail Polish in Fitness Magazine

Top Celebrity and Editorial Manicurist Julie Kandalec and the always amazing Fitness Magazine put together an all star look for US Olymipic Track and Field Star, Hurdler LoLo Jones in the recent July/August 2012 issue.

"Jones had spinal surgery in 2011 exactly one year out from the 2012 Olympic final to correct a tethered spine. The spinal condition is believed to have been a factor in her string of recent injuries. She was the first woman ever to claim back-to-back World Indoor titles in the 60m hurdles while setting an American record in the process. Jones finished her career at LSU as a three-time national champion and 11-time All-American, where she ranks among the top-three all-time at LSU in both the 60m and 100m hurdles. Jones was named Gatorade Midwest Athlete of the year and holds the 100mH record for the state of Iowa (13.40). She is of French, African-American, Native American and Norwegian descent. Her given name is Lori. She considers speed off the final hurdle one of her greatest strengths. She is the most followed U.S. track & field athlete on Twitter." From USA Track and Field.

See the Fitness Magazine exclusive "behind the scenes video" of the photo shoot with the stunning Lolo Jones wearing the subtle shimmer nude of Zoya Nail Polish in Sally here.
 
.

She may not have won an athletic metal at the Olympics but she is certainly gold when it comes to being of woman beauty and style.
 
ZOYA IS THE NEW COLOR OF FASHION 
(and the Olympics)!
www.zoya.com

Monday, 13 August 2012

International Coverage of Beach Perfect Color by Zoya Nail Polish

Finland Beauty Magazines Dip Their Toes into the Zoya Nail Polish Beach and Surf Collections and more...

See Zoya Nail Polish featured not once, not twice, but THREE times in Finnish Press this summer! KosmetologiSKY, New Look and Evita all feature must have summer shades including the Beach and Surf Collection and Zoya Nail Polish in Pippa.  

Find the shades featured as well as over 300 toxin-free, vegan friendly choices at www.zoya.com.

ZOYA IS THE NEW COLOR OF FASHION!




Friday, 10 August 2012

Jelly Nail Polish by Zoya: What is it and how do I wear it?


What are Jelly Nail Polishes? 

Jelly nail polishes are semi-sheer with a unique, ultra-buildable formula. Not only are the NYFW 2012 Gloss Collection shades extremely versatile, they have a super glossy, high-shine finish. They can be worn alone or layered to create an endless variety of custom colors.

Have jelly nail polish but not sure how to wear it? Here are some ideas...

1. Wear the sheer jelly glosses alone for a subtle wash of color. Build color (3-4 coats), to a full-coverage finish that adds depth and darkness to the shade. (source: Gotham Polish)
 2. Layer Jellies over metallic or glitter polishes to create a variety of unique colors.

3. Layer over an opaque base in a similar shade or white for intense, vibrant color.
    (source: Makeup Withdrawal)
4. Create a "Jelly sandwich" - Great option for those who like the semi-sheer look but are not a fan of visible nail line (VNL). Layer one coat of jelly followed by a coat of glitter or flakes, topped off with another layer of the jelly polish. This gives the effect that the glitter is "floating" in between the layers. (source: Makeup Withdrawal)
Looking for summer Jelly Nail Polish shades? Check out the Limited Edition Blogger Collection by Birchbox jellies available exclusively on www.birchbox.com. 

ZOYA IS THE NEW COLOR OF FASHION!

Women's World Magazine - Adorable Autumn Nails Featuring Zoya Nail Polish

Get into the Fall spirit with an autumn-inspired nail look...

In the August issue of Women's World Magazine, manicurist and Ohio native, Julie Kandalec shows how to create an "Autumn Apple" nail look that is neutral but still flaunts your playful side. Kandalec features Zoya Nail Polish in Cho as the base color for this flawless fall nail look.

To complete the apple accent, try Zoya Nail Polish in Sooki for the apple, Zoya Nail Polish in Apple for the stem and leaf and Zoya Nail Polish in Snow White for the highlight (optional). 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Thursday, 9 August 2012

Zoya Designer, Diva & Gloss featured on Modern Salon Online Today!

It might still be Summer, but the beauty world is already swooning over Fall fashion trends. See the season's most anticipated colors from the NYFW Designer, Diva and Gloss Collections, featured on

Looking for swatches of the straight-off-the-runway shades? Follow the links below...


Get your runway-ready color in time for Fall! The NEW couture color collections are available online now.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

See Fall Zoya Nail Polish Color in Teen Vogue Magazine This Month!

Zoya Nail Polish is all over the pages of Teen Vogue...

The latest Zoya Nail Polish collections, NYFW 2012 Designer, Diva & Gloss are making a statement in the September 2012 issue of Teen Vogue Magazine. Color your nails with the couture collections that are must have for the upcoming Fall 2012 season - if it's in style, Zoya Nail Polish has it!

As always, all Zoya Nail Polish and Treatments are free of harmful chemicals like  formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor. Zoya Nail Polish is the safe and stylish choice for fall fashion!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Wednesday, 8 August 2012

Zoya FeiFei Featured as New Nail Color for August on Bella Sugar!

Foil Fixation

If you are looking for a nail polish shade that is as "haute" for Summer as it is cool for Fall, BellaSugar recommends the blue beauty, Zoya Nail Polish in FeiFei to straddle the seasons.

"Wrap up your water-colored polish collection with this shimmering blue shade. Fei Fei ($8) by Zoya will remind you of beach waves long after Labor Day vacation." 

If you are looking for more lust-worthy, shimmering shades... check out the entire NYFW 2012 Diva Collection for Fall that is available online at www.zoya.com NOW!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Tuesday, 7 August 2012

Zoya Nail Polish Featured in Top Japanese Magazines...



Zoya Nail Polish Gets (Nail) Artsy! 

Looking for innovative ways to wear color on your nails? Check out these fun looks from top Japanese Magazines who dominate in the nail art department. 

The sky is the limit with Zoya Nail Polish! Choose from over 300 fashion forward colors to complete your nail look, no matter what your style.  

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com






Monday, 6 August 2012

Cure the End of Summer Blues with Blue Nail Polish by Zoya!

Feeling blue because summer is almost over? Zoya Nail Polish has JUST what you need to turn that frown upside down...

A blue Zoya Nail Polish ombré! With all of the beautiful Blue Zoya Nail Polish hues, there are a few different combinations that work wonderfully together for an on trend gradient of color. 

For the first ombré look, paint Zoya Nail Polish in Ibiza (thumb), Zoya Nail Polish in Song (index), Zoya Nail Polish in Tart (middle), Zoya Nail Polish in Tallulah (ring) and Zoya Nail Polish in Breezi (pinky) on each finger from dark to light.  
 
Tip: To achieve a shimmery finish on Zoya Breezi, top with the Zoya Sparkle Gloss Top Coat.

For a darker color combo, take Zoya Breezi out of the line up and add Zoya Nail Polish in Raven as the darkest shade.  

Tip: You can also layer Zoya Nail Polish in Frida from the Fall 2012 Gloss Collection over any of the shades to deepen the color of the ombré. 

For other great blue options, find the full selection of Blue Zoya Nail Polish online at www.zoya.com or check out the Blue Zoya Nail Polish Pinterest Board.  

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Saturday, 4 August 2012

Allure Free Stuff and Zoya Nail Polish!



...Mark your calendars...
The August 2012 Allure Magazine is full of wonderful Free Stuff  including offers for 500 free bottles of
Zoya Bevin (Thursday, August 23) and Zoya Kristen (Tuesday, August 14).

See Allure Free Stuff Online for complete details. Offer is limited to 500 bottles.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com


Friday, 3 August 2012

Allure Insiders' Guide: Perfect Pedicure Essentials

Allure Insiders' Guide: Ten Steps to a perfect pedicure!
Allure subscribers were mailed a special issue, summer treat this month; the Allure Insiders' Guide to Beauty and Style

The product packed pages of the guide contains a wonderful DIY pedicure guide with mentions from the top nail experts, including the always popular Zoya Remove + (manicurist, Ji Baek) and a mention for Zoya Anchor Base Coat (salon owner, Julie Serquinia).

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Green Bride Guide - Honeymoon picks include Zoya.

Must Have Makeup Picks for your Honeymoon! | Green Bride Guide

Calling all Eco Brides and health minded women, we have a wedding nail polish color for you!

Zoya Nail Polish is free of all the yucky stuff... formaldehyde, formaldehyde resin, toluene, dibutyl phthalate and camphor plus it's vegan friendly and cruelty free. Now that all that is out of the way, feel free to play with color - over 300 await your perfect day at the alter or on the beach or at the mall. Zoya, has the toxin free (BIG5FREE) color you crave.

See the latest makeup and color suggestions (Arizona, Lara, Rory from the Zoya Beach and Surf Collections) from celebrity makeup artist Beverly Fink in this great Green Bride Guide article.

ZOYA IS THE NEW COLOR OF FASHION!
zoya.com

Funky, Fun, DIY scotch tape Manicure how to video

Custom Nail Art is all the rage right now and Nuy Beauty Blog put the focus on DIY with this fun, instructional video detailing exactly how to get a custom scotch tape design onto nails from nail pro and editorial manicurist Marisa Carmichael! 

Hint, Hint - note the use of editorial darling, Zoya Remove +.

 
ZOYA IS THE NEW COLOR OF FASHION! 

Vanity Fair Italy: Zoya Beauty Flash

Vanity Fair Italy - Beauty Flash section features Zoya Surf Collection!

Italy is known for fashion - this must be why they editors at Vanity Fair there have named called the Zoya Nail Polish Surf Collection "this summers' utmost trend!"

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Downtown Magazine Features Zoya Nail Polish

Planning a last minute Summer in the City Get-A-Way? Make sure you have the essentials...

Summer Tote - check
Sunscreen - check
Zoya Armor Topcoat... check


Downtown Magazines' Summer in the City issue includes Zoya Armor Top Coat in a recent Getaway piece as must have item. 

Remember, to keep your beautiful Summer manicure and pedicure colors going strong, apply fresh topcoat every other day.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com