Thursday, 31 May 2012

Zoya Arizona Works it in Women's Running Magazine...

Work your way to that bikini body in style!

Who says you can't look cute while working out? Women's Running Magazine has you covered from head to toe with this trendy new summer gear... 
Adding an energetic lacquer hue is a great way to revitalize any running outfit, and Zoya Nail Polish is the perfect choice for active, stylish women worldwide. Women's Running Magazine recommends Zoya Nail Polish in Arizona as a must have color to Spring into Summer with!

Zoya Nail Polish in Arizona, as well as over 300 other vegan friendly, cruelty free, BIG5FREE* Zoya shades can be found at 

*formaldehyde, formaldehyde resin, dibutyl phthalate (DBP),
toluene and camphor free formula.

Zoya is the new color of Fashion!

Wednesday, 30 May 2012

The Blush: Sass up your cute summer outfit with Zoya Rory!

Gear up for an extra-chic season in the sun with
Zoya Nail Polish!

The best accessory to a
poolside glow is a high-fashion shimmering nail polish shade like
Zoya Nail Polish in Rory, featured on The BLUSH as a Sassy New Summer Nail Color...

 "A medium mauve pink with lilac tones, Rory is your go-to color for anything summer. With its gold and silver reflective metallic shimmer accents, this one will surely leave a lasting impression." The Blush

Looking for other sunny shades
to match the cute sandals and beach towel you've been eying? The Zoya Beach and Surf Collections are packed full of ocean-inflected hues that pop against sun-kissed skin! 

Don't forget to check out the Zoya Nail Polish "Take Three Free" Pinterest Contest - Repin your fave warm-weather hues and we'll give away 2,000 beachy-chic mini trios to help amp up your summer style!

Zoya is the new color of Fashion!

Tuesday, 29 May 2012

Travel with Zoya Nail Polish this Summer!

Natty Style turns up the heat in the summer style category with this "What to 
Wear To Your Favorite Summer Destination" feature on Guest of a Guest...

Zoya Nail Polish in Pippaa must-have hue for summer, plays off the boldness of this outfit to create a beach boho look that is sure to demand attention! When mixing prints, select a nail polish shade that ties in with a common hue from accessories to keep the look cohesive.  

No matter where your summer travels may take you, with over 300, long-wearing, fashion forward shades, Zoya Nail Polish has something perfect for any destination!

For more summer style inspiration and beach-worthy nail polish
hues, visit the Zoya Nail Polish Summer Looks Pinterest Board

Zoya is the new color of Fashion!

Zoya Reyzis speaks with Nails Magazine about naming Zoya Nail Polish colors...

Zoya Nail Polish and the Art of Naming Colors: an interview with Zoya Reyzis

If you’ve ever visited to do a polish color search for your first name, let’s just say you’re not alone. The professional nail manufacturer’s polish names are a veritable who’s who of important women, many of whom share names (sometimes coincidentally, sometimes not) with nail techs and clients. Unlike those key chains at tourist gift shops that feature only the most common names, Zoya polishes have a penchant for names that are historical, musical, and ultimately meaningful.

“It’s something good I started many years ago,” says founder Zoya Reyzis. As a classical pianist, Reyzis wanted to educate others about art, music, and culture. She says, “When my polish brand started, I connected these things together. With red colors I thought about great women in history who lived and died for love and passion. I connected the lighter colors with ballet, giving them names like Snow White and Giselle.”

Zoya Reyzis
Founder - Zoya Nail Polish
Photo Credit:
Herbert Ascherman

Zoya is the new color of Fashion!
Now featuring over 300 long-wearing, vegan friendly, cruelty free, BIG5FREE* Zoya Nail Polish colors and treatments
to choose from!
*formaldehyde, formaldehyde resin, dibutyl phthalate (DBP), toluene and camphor free formula.

Friday, 25 May 2012

Men in Black 3 - Go to the movies in style this weekend with Zoya!

To get into the spirit of Men in Black 3 (in theaters TODAY!), Shine Beauty Beacon shows you how to gear up for a "Women in Black Nail Polish" weekend. 

Go on, give yourself a mani with your trusty black Zoya Nail Polish in Raven, grab your sunglasses and head to the theater in style! 

If you still haven't seen the
movie trailer, check it out below. 

Happy Women in Black
Nail Polish Weekend!

Allure Magazine Features Zoya Armor Top Coat

Get your shine on!

In the June 2012 issue of Allure Magazine, beauty experts give some pointers on how to keep your pedi looking perfectly brilliant throughout a beach vacation. The key to long-lasting vibrant and glossy color is making sure to use a top coat with UV blocking agents such as Zoya Armor Top Coat...

"Most topcoats have unpronounceable ingredients, like benzophenone - 1 and octocrylene, that
absorb UV light and prevent it from breaking down the color. But the effectiveness wanes over time."

Re-apply, re-apply, re-apply! Not only will re-applying your top coat every other day prevent sun rays from dulling the nail color, the ultra-strong and flexible formula of Zoya Armor provides a chip-free coating that will also defend nail color against wear and tear of sand and salt water. 

You're in luck - the secret to long-lasting color is also available in a convenient, travel size Mini Color Lock System manicure kit that is the perfect size to take with on any beach getaway. Find it HERE!

Don't forget the hottest new manicure and pedicure shades for Summer 2012... check out the Zoya Nail Polish Beach and Surf Collections for color designed and inspired by resort runways and tropical get-a-ways!  

Zoya is the new color of Fashion!

Thursday, 24 May 2012

Zoya Arizona Featured in the July Issue of Juicy Magazine!

In the July 2012 issue of Juicy Magazine, celeb manicurist Lisa Logan talks tips for a salon perfect pedi at home, to get your feet in shape for summer weather. 

Go for a juicy shade that will brighten up your day like Zoya Nail Polish in Arizona from the Summer 2012 Beach Collection.

"Gorgeously painted toes don't mean a thing if your feet are cracked and dry..." 

So don't forget other at home pedicure essentials like the Qtica Smart Spa Home Spa! Cleanse, exfoliate and moisturize with great scents like Pomagranate Lime, Exotic Mango or Tangerine Zest

Zoya is the new color of Fashion!

Wednesday, 23 May 2012

Zoya Nail Polish on the cover of Jones Magazine Spring 2012 Issue!

If you are looking for a fresh Zoya nail color blend that is spot on for right now try this super sexy look...

Zoya Nail Polish in Sooki and Paz were custom blended to achieve the beautiful look featured in the Spring 2012 issue of jones magazine. Both shades provide full coverage in the long-wearing, toxin free* Zoya formula so they fuse perfectly together.

(Zoya) "Sooki & Paz mixed gave me this beautiful orangey/red" stated editorial manicurist Kelly Barber.

Add a strong pop of mango on the lips and the look is complete!

See the behind the scenes video of the jones magazine shoot below...

Zoya is the new color of Fashion!

* BIG5FREE! Vegan-Friendly, Long-Wearing Zoya Nail Polishes and Treatments are completely free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate (DBP) and camphor.

Tuesday, 22 May 2012

Joy Magazine Poland: Zoya Nail Polish is Heaven on Earth!

More love from Poland!

In this month's issue of Joy Magazine in
, bright blues take the spotlight
in a "Heaven on Earth" piece. 

Zoya Nail Polish in Breezi is featured as one of the heavenly hued products - a soft, dusty medium cerulean blue with an opaque cream finish. A super high-fashion denim look for nails that will truly make a statement!

Find the right blue for you! Browse the
entire Blue Zoya Nail Polish selection here

Zoya is the new color of Fashion!

Take Three Free! Help Create an Exclusive Zoya Pinterest Mini Trio...

Get ready for some serious fun in the sun! 

Zoya Nail Polish is giving you the chance to help create an exclusive Pinterest Collection mini trio from the Summer 2012 Beach and Surf Collection colors! The beachy-chic trio will be selected by Pinterest followers ONLY with shades that are sure to amp up your summer style... 

Get your Pinterest accounts ready and check out the Zoya Nail Polish Pinterest Collection Board (HERE) for further details and giveaway rules and regulations! *Restrictions apply. See Pinterest Board for complete details.

Don't wait, the promotion ends Monday June 5, 2012 at 11:59pm EST.  

Happy Pinning!  

Zoya is the new color of Fashion!

Wednesday, 16 May 2012

Beauty Blogger Cybele Says: Zoya Beach Collection Full Review

The Zoya Beach Collection shades paint a colorful picture of summer in this recent review from beauty blogger Cybele Says. We just love the descriptions here...

"The pinks and roses, Reagan, Lara and Shelby, are streaked skies at dusk over the Pacific. I decided to go for something a little more exotic than my usual base-lacquer-top coat route, seeing how great these colors are. Given the fact I'd recently seen a photo tutorial about how to create gradient effects, that became my goal. I selected two colors I thought exemplified the transition from spring into summer that complemented each other: the pale sea-grass green of Tracie, and the cool faded blue of Wednesday. Each color is terrific, and I'll be more than happy to use them individually. Put them together as a gradient, and you've got yourself a summer's day at a cottage on Cape Cod."

Visit Cybele Says to see the complete review and the gradient manicure featuring Zoya Nail Polish in Tracie and Zoya Nail Polish in Wednesday.

The Beach and Surf Collections for Summer 2012, as well as over 300 ultra fashion forward, toxin-free colors are available at
Zoya is the new color of Fashion!

Monday, 14 May 2012

Zoya Swatch Spam from The Polish Aholic!

If you are looking for some new colors to add to your Zoya Nail Polish Wish List, check out this recent Saturday Spam post from The Polish Aholic featuring quite the handful of Zoya pretties!

Favorites among the bunch are Zoya Bekka, Perrie, Robyn, Tallulah, Willow, Christinna, Indigo, Pinta, Suvi, Dovima, Nina and Sloane - wait, did we just name them all?  
Don't forget to check out our Zoya Nail Polish Fan Swatches & Collections Pinterest Board for more great swatches! 

Can't find a swatch of a specific color you are looking for? Tell the Zoya Nail Polish Fairies (aka employees) what swatches you are looking for on Facebook and Twitter.  

Zoya is the new color of Fashion!


Personalize General AOB, Zoya and Qtica Share the Love Links

You can now create a personalized Share the Love (STL) link that leads directly to the
Art of Beauty
Zoya or Qtica home page instead of an individual product! 

Why is this helpful? Instead of suggesting a specific product for someone to purchase, you can now get credit for sharing the general page link and telling followers to check out all the great products Zoya, Qtica and Qtica Smart Spa has to offer.

How to create your unique referral link:

1. Sign into your online account at Zoya, Qtica or Art of Beauty.
2. Click on the "My Account" Link at the top of the screen.
3. Look at your "Account Snapshot" to find your "Customer ID" - Highlight and copy your ID to ensure you do not confuse zero's and O's.
4. Paste your Customer ID to replace the X's in the following link:


Share these links via Facebook, Twitter, Pinterest, E-mail or on your
as you normally would with friends, family and followers!

Not familiar with the Share the Love Customer Reward Program?
Click here
for more information about how to get started.

Zoya is the new color of Fashion!

Friday, 11 May 2012

Zoya Nail Polish in Jancyn Featured in Elle Poland!

Juicy Orange Soda...

That's the theme of this feature from the June Issue of Elle Magazine in Poland. Bright, bubbly orange and tangerine hued products are highlighted - we can almost smell the citrusy scent of a freshly peeled orange just looking at them.    

Among the sea of orange, Zoya Nail Polish in Jancyn is featured as an optimistic orange that lasts for up to seven days.   

Zoya Nail Polish in Jancyn, as well as over 300 other ultra long-wearing, glossy nail lacquers can be found at Each feature a vegan friendly formula and are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.  

Zoya is the new color of Fashion!

Thursday, 10 May 2012

Zoya Phoebe Shines Bright in the June 2012 Issue of Lucky Magazine

Get your sunglasses ready, it's going to be one bright summer!

This year, there's more to a summer glow than just sun-kissed skin... it's all about adding pops of amped up accent colors to your wardrobe, accessories and nails.

In the June issue of Lucky Magazine, beauty experts suggest head-turning nail polish hues like Zoya Matte Nail Polish in Phoebe for an easy way to incorporate the bold trend into your summer style.

Expert Tip: To help matte polish last longer, apply the Zoya GetEven Ridge Filling Base Coat -  bonding fibers grip the nail plate allowing polish to better adhere.

If you are just breaking into the neon nail polish trend, try pairing a eye-catching Zoya Nail Polish pedi with neutral sandals or get playful with your mani by adding an ultra-bright accent nail - or two! 

Find more sunny nail polish suggestions and outfit ideas on the "Brighter is Better" Zoya Pinterest Board.

Zoya is the new color of Fashion!

Wednesday, 9 May 2012

The Healthy Way to Happy Hands - Zoya Nail Polish & Treatments

Little Miss Makeup shows you how to green your beauty routine without compromising great color selection and long wear...
Zoya Nail Polish formulas are not
only Big3Free (free of formaldehyde, toluene, and DBP) but they are also free of other "nail polish nasties" such as formaldehyde resin and camphor (aka Big5Free), and have been
named the longest-wearing nail lacquer for natural nails

Get a flawless manicure with Zoya Nail Polish and Treatments! See the video tutorial from Little Miss Makeup below, which utilizes each step in the Zoya Color Lock System for maximum results. 

To get the berry-red shade featured in the video, visit the product page for Zoya Nail Polish in Dita.
With over 300, long-wearing shades to choose from Zoya is not only the smart choice in nail polish, it's also the most stylish one! 
Zoya is the new color of Fashion!

People StyleWatch Features Zoya Armor Top Coat!

Make your manicures last, even through long days at the beach...

To keep your mani looking bright and glossy during the summer months, People StyleWatch beauty gurus suggest using a long-lasting top coat with UV Protection like Zoya Armor Top Coat

Zoya Armor adds a protective, ultra-glossy, flexible shine
to nail color and prevents yellowing due to UV ray exposure.

Don't forget the rest of the Zoya Color Lock System to ensure long-lasting wear. After all, summers are meant to be spent laying by the beach or lounging by the pool... not touching up your nails!

Zoya is the new color of Fashion!

Wednesday Water Marble: Zoya Bevin and Holly

Water Marble Jewelery!

Bubbles & Baubles puts
a twist on the water
marbling trend ever
present in the nail art
world right now by incorporating it into

The fab necklace and earring set features Zoya Nail Polish in Bevin and Zoya Nail Polish in Holly

See the complete post about how she created the unique pieces here.   

Zoya is the new color of Fashion!

Tuesday, 8 May 2012

Another Look at the Zoya Blogger Collection by Birchbox...

Transform your manicure with the Zoya Blogger Collection by Birchbox shades...

Scrangie reviews the trio and her flawless swatches show how beautiful and versatile these shades really are.

The Limited Edition trio, exclusive to consists of three citrusy shades - Zoya Belle (Inspired by Capitol Hill Style), Zoya Coraline (inspired by Eleventh Gorgeous) and Zoya Kate (inspired by The Small Things blog). Layer them or wear alone for a sheer wash of buildable ultra glossy color, like lip gloss for your nails! 

"Zoya Belle. Belle has a sheer grapefruit pink base and a good amount of iridescent pink shimmer. The shimmer shifts from pink to coral to yellow depending on the angle, and has some pretty gold flecks scattered throughout for even more color."

Check out the Zoya Blogger Collection video from Birchbox below!

Zoya is the new color of Fashion!

Daily Dose of Beach and Surf Collection Swatches!

Get a summer glow with the Summer 2012 Zoya Nail Polish Collections!!

Another review and more great swatches of this season's newest shades from Lucy's Stash

"Reagan - deep cerise pink creme.This is my favourite shade from the whole Beach collection, I love the warm deep fuchsia colour and great formula. I've applied two coats and the colour was almost opaque in the first coat. I love Zoya polishes for this, they are almost always great quality!"
Lucy's Stash

Ask for the Zoya Beach and Surf Collections for Summer 2012 at your local salon or spa or order online today. 

"Carly - deep metallic foil purple. I want my name to be Carly just so I can have this gem named after me!!! I absolutely adore this colour and it's my absolute favourite from the whole summer collection. I know it is not particularly spring or summer shade but I just love dark purples! I'm wearing one coat! The pigmentation is really great and Carly did not stain my nails. It also applied was just love at first sight <3"
Lucy's Stash

Visit Lucy's Stash to see the full review and additional swatches of the Zoya Beach and Zoya Surf Collections. 
Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!

BeautyBlitz Talks Tribal Sandals + Sorbet Zoya Nail Polish

With open-toed shoe season quickly approaching, BeautyBlitz talks
trendy summer nail color & sandal combos. 

Tribal prints are one of this summer's most anticipated trends, especially in footwear. BeautyBlitz editors suggest sorbet shades like Zoya Nail Polish in Wednesday, that tie in with one of the shoe colors to complete the look.   

"A strong pattern with multiple colors calls for a more toned down, yet season-suitable pedicure."

Dive into the color! For more summer nail polish shades to compliment your warm weather style, check out the Summer 2012 Beach and Surf Collection.

Zoya is the new color of Fashion!

Monday, 7 May 2012

Zoya Nail Polish and Treatments Featured in Finland Magazines

Zoya Nail Polish takes
Finland by Storm! 

Three Zoya Nail Polish Collections are featured in the Spring issue of Kosmetologi SKY, Finland's sole professional magazine - The Spring 2012 True and Fleck Effect Collections, as well as the New Neutrals from the Zoya Feel Collection.

Translation from Google Translate
"Zoya Feel Collection - Six full-bodied, sensual tones. 

Zoya True Collection - Stunning Spring fashion in accordance with the trending shades. 

Zoya Fleck Effect - Three sparkling fun Fleck Effect shades match perfectly with the new spring colors."

In addition, the May issue of Cosmopolitan Finland features Zoya Remove + Nail Polish Remover as a "New & Wonderful" product for its pleasant lavender scent. 

Find the Collections featured above, as well as over 300 other vegan friendly, toxin-free Zoya shades at  

Zoya is the new color of Fashion!

Friday, 4 May 2012

Zoya Nail Polish NYFW Collaborations Featured in Nail Pro Magazine

Nail Pro Magazine goes crazy for custom color! 
In this month's issue, nail experts talk polish trends for Fall 2012 in "The Nails of New York Fashion Week" feature. 

"With less emphasis on detailed nail art and more on carefully calibrated color, the nails seen at Fall 2012 Mercedes Benz New York Fashion Week are next season's hottest accesories."

Carefully calibrated color was indeed the name of the game this season for the Zoya Color Experts. Exclusive custom color collaborations with designers Bibhu Mohapatra and Peter Som were specifically noted in the feature as creating "tons of buzz".     

Straight from the runway onto your nails. Zoya Nail Polish is committed to creating healthy, long-wearing and fashion forward colors each season.

Zoya is the new color of Fashion!

Zoya Nail Polish Mother's Day Gift Trio - Love Your Mom!

Limited quantities available, while supplies last.   

Looking for the perfect gift this Mother’s Day? Show your love and appreciation for the amazing and beautiful women in your life, with a deluxe, gift wrapped trio of long-lasting Zoya color!  

The Love your Mom gift trio arrives in a crushed velvet collectors box with three timeless, ultra wearable shades that on trend this season. Zoya Nail Polish in Lo is a bright, warm, medium pink creme with strong coral undertones - a unique summer pink that really flatters a tan! Zoya Nail Polish in Heidi is a soft but bright warm orangey-coral creme - a subdued take on the tangerine tango trend. Zoya Nail Polish in LC is a bright, creamy saturated coral-red with a shiny creme finish - a classic red that is wearable on any skin tone!

Each box comes individually packaged in a black glossy gift box wrapped in custom "Zoya" tissue paper. To make it even easier, the pre-gift wrapped trio can be sent as gift straight from to loved ones that may be far away but still close at heart. 

Get your trio HERE!
Each qualifies for FREE EXPEDITED SHIPPING! Make sure to order by Monday, May 7th for guaranteed delivered before Mother’s Day (May 13th). Limited quantities available, while supplies last.
Zoya Nail Polish has a perfect color for every Mom, Mother Figure or Mom To-Be! With over 300 nail polish shades that are all formaldehyde, formaldehyde resin, toluene, dibutyl phthalate (DBP) and camphor free, you are sure to find the perfect shade to suite her own beautiful style!
Happy Mother's Day!

Wednesday, 2 May 2012

The Zoya Nail Polish Fairy Godmother Grants Your Wish...

...For a Zoya Wish List feature! 
You asked for one - she delivered.
Bonus - works on Qtica too!

The new, easy to use wish list shopping tool will help you keep track of all the great Zoya, Qtica and Qtica Smart Spa products you are interested in. Create multiple lists for your favorite items, gift items for others, holidays and special occasions... or drop a hint for some incredible gift ideas by sharing your wish lists with friends and family.
Start Wishing Today

There is a convenient "Add to Wish List" button on each product page. Once a product is added to the selected wish list, it can be added directly to your shopping cart (bag). 

You can access and manage your wish lists by clicking on the "My Wish Lists" tab at the top, right-hand side of the screen or by clicking "My Wish Lists" under the "My Account" section of the website. Add, edit, delete and share your wish lists here. See an example below.   
What's even better - your lists are already tied into the Share the Love rewards program. If you share your wish list with someone who does not currently have an account, they can create one from this link to receive a free nail polish. Once they place their order, you will receive 200 Love Points for your referral. 

Ask and you shall receive - We look to our fans for suggestions, inspiration and ideas for growth. Be sure to follow us on Facebook, Twitter and Pinterest to let us know what you would like to see next! 

Zoya is the new color of Fashion!

Zoya Phoebe Featured in American Cheerleader Magazine!

Who's got spirit? Zoya does!

In the June issue of American Cheerleader Magazine, Zoya Nail Polish in Phoebe is selected as the perfect blue nail polish pick!

Blue isn't one of your school colors? Let your spirit
shine with other color recommendations below.

Red & Gray 
Try Zoya Nail Polish in Sooki and Zoya Nail Polish in Dove.

Navy & Yellow 

Purple & White 

Green & Gold 

Whether you are looking to show off your school pride at games, pep rallies, or competitions, Zoya gives you something to cheer about. With over 300 fashion forward, toxin-free shades there's something for everyone - no matter what your school colors are!

Zoya is the new color of Fashion!

Tuesday, 1 May 2012

Share the Love Rewards Program - May Bonus Month!

We've got more where that came from... 

The reward options have now been updated to reflect items available through the end of May for Share the Love BONUS Month. Whether you are looking for a luxury gift for Mother's Day, to improve the condition of your nails, or try the Hot Lips lip balm - there is something for everyone!

May Bonus Month Items

Don't Forget... 

The type of reward received when someone clicks on a personal link and sets up an online account has been updated. A coupon for a FREE Bottle of Zoya Nail Polish will automatically be placed into a new customer's account (instead of a $5 off coupon) and can be used immediately on the current order.

Share the Love Tip: If this coupon for creating a NEW account is used, 2 or more
polishes can be added to the order to receive an extra BONUS of free shipping!

Visit the Share the Love page to learn more about how the program works. 

Zoya is the new color of Fashion!