Tuesday, 31 July 2012

Falling in Love with Fall Nail Polish Swatches - The Zoya NYFW 2012 Designer, Diva and Gloss Collections!


In case you were wondering what Fall
Zoya Nail Polish heaven looked like... 


Check out this set of blogger reviews and swatches of the NYFW 2012: Designer, Diva and Gloss Collections and be prepared for your jaw to hit the floor - these are stunning! 

 
"Elisa is a jewel toned red with a similar metallic/glassy finish as Suri, but Elisa has more depth and radiates a glowing shimmer. Elisa was a DREAM to apply - you could pull off a one-coater and be very happy (I used two coats to create more depth). Elisa is hot. Beautiful. Firey. Metallic. I LOVE this polish!"





"These are all AWESOME! If I had to pick a top three, I'd probably choose Evvie, Natty, and Toni. The formula on all of these was very consistent. A little on the thin side, but applied perfectly in two coats. I've said it before and I'll say it again, Zoya's cremes are the absolute best and cannot be beat."
"Paloma is one of my favorite jellies from this collection, and it is described as a sheer berry red jelly gloss. Yum, yum! It is definitely beautiful and looks almost edible (please, don’t eat it, though) and wow, I can see SO many jelly sandwich ideas!!"


The NYFW 2012: Designer, Diva and Gloss Color Collections are available for order NOW!
$8.00 (US) 


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Monday, 30 July 2012

Zoya Bevin featured internationally in Marie Claire Editorial


Marie Claire - August 2012 (Ukraine)The August 2012 Issue of Marie Claire features Zoya Nail Polish in Bevin in the beautiful pictorial. Editorial manicurist Kelly Baber was on hand to make sure the long pointed talons were beyond flawless - thanks!

Manicure: Kelly Baber
Hair: Linh Nguyen 
Makeup: Lottie Stannard  
Photographer: Jamie Nelson 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com
 

Stay Stylish in the Sun with Zoya Nail Polish and Luli Fama...

Beach Babes - Zoya Nail Polish and Luli Fama!

The secret to keeping your look beachy-chic, is to compliment swimwear with a pair of stylish sunnies and a bright pop of color on your nails and lip. Stay on trend with a polish shade in Pantone's color of the year, Tangerine Tango, like Zoya Nail Polish in Myrta (featured at the Luli Fama MBFWSwim 2013 Runway show). For a more natural and beach appropriate shade on the lip, try a universally flattering coral balm like Zoya Hot Lips in Sorbet!

See the looks and video from the Luli Fama 2013 Swimwear Runway show during Mercedes Benz Fashion Week Swim in Miami (and don't forget to check out the haute nail color models were rocking on the runway) here!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Saturday, 28 July 2012

Life & Style Fashionistas Talk Glossybox Goodies!

The much anticipated launch of Glossybox US has Life & Style beauty & fashion editors hooked... 

International beauty product subscription service Glossybox delivers the best in luxury beauty products to your doorstep each month. Zoya Nail Polish was excited to be a part of the very first Glossybox US that launched in May! Subscribers received a full-size bottle (0.5 oz) from the Zoya Beach & Surf Collections as well as other travel-size beauty products from high end brands like Burberry, Cargo and Amore Pacific!  

Full-size bottles of the Zoya Nail Polish Beach and Surf Collection shades for Summer 2012, as well as over 300 toxin-free* colors are also available online at www.zoya.com.  

*All Zoya Nail Polish and Treatments are free of formaldehyde, resin, toluene, dibutyl phathalate and camphor and are also vegan friendly and cruelty-free.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday, 27 July 2012

Leiweb Italy features Zoya Peter Som colors

Peter Som per Zoya
featured on leiweb, Italy.

Translation by Google Translate...
Enamels from the catwalk

The enamel has earned the title of fashion and accessory designers who say they are large, in collaboration with the cosmetic brand, they started creating their vernis à ongles. And since the dictates of the big screen is the same we can not conclude that cha this season the focus will be at your fingertips

Inspired by winter palette instead of Peter Som for Zoya, who drew his shades from the fashion show next winter. Already sold out overseas this mini collection revolves around three colors: Audrey (no longer available), Evvie and Katherine. The first was born from a need of the designer: "Peter wanted a rose that is not synonymous with white," said the Zoya color designer Rebecca Isa that has created a creamy pink seen on the show on the hands of the models. Evvie, a dark green undergrowth, has painted her toenails instead of the mannequin because, according to Peter, "this year is all about the balance between opposites." The last color, which was not seen on the catwalk but who draws the shades of the fabrics, is the most unexpected. Despite the classic bright and dark eggplant hue, Katherine was thinking more like a top coat, nail polish to pass once: "It 's like a lip gloss, nail only." Rumors tell us that these two shades (Evvie and Katherine) overseas will be proposed again in Zoya's winter collection, so do not miss fatevele!

Thursday, 26 July 2012

NailPro Gets to Know Zoya Color Expert Rebecca Isa...

The brains behind all the beautiful Zoya Nail Polish colors! 

In the August issue of Nail Pro Magazine, beauty editors interview Rebecca Isa, color expert, designer and visionary for Zoya Nail Polish. Isa leads the way in the industry with her ability to spot trends, create unique, fashion forward colors and deliver on what customers are asking for.

Here are a few excerpts from the article: 

What was your first job in the industry?
Working as a part-timer for Glemby. It was in a department store where they had a salon upstairs and a cosmetics counter downstairs. We were trained as makeup artists and had to make sales and makeover goals. I had to really look at my clients and help them discover shades and products that complemented both their features and their lifestyles.  

I can't discuss nails without...
Talking about color trends and what people want from their polish. I love creating new shades and hearing people say "Yes! I can finally wear that color." I really enjoy sneaking onto our Twitter and Facebook pages and chatting with people who love it just as much as me. No judgment, just fun with nail polish.  

See the complete selection of Zoya Nail Polish color on zoya.com. Over 300 high fashion, long wearing shades free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!
www.zoya.com

Wednesday, 25 July 2012

2013 MBFWSwim: Luli Fama and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


Luli Fama 2013 
Date: Sunday, July 22 2012 
Venue: Raleigh Hotel - Cabana Grande

Zoya Nail Polish was proud to sponsor one of the biggest events of the week, the wonderfully sexy Luli Fama 2013 Swimwear Runway show during Mercedes Benz Fashion Week Swim in Miami this season.

Inspired by the 1960 Italian film,"La Dolce Vita", the innovative Lourdes “Luli” Hanimian (shown here) and her brother-in-law/business partner Augusto Hanimian created a provocative and vibrant collection of showstopping Luli Fama suits and resort wear that captivated the audience from the fun flapper get-go.

Each model wore the lovely and skin tone versatile Zoya Nail Polish in Myrta from the Surf Collection on both fingers and toes to complete the looks.

Hair: Keratin Complex
Makeup: Lottie for Make Up For Ever
Nails: Nail Taxi for Zoya
Footwear: Nine West






Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 
© 2012 Art of Beauty Inc. All rights reserved. 

2013 MBFWSwim: Suboo and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


Suboo 2013 
Date: Sunday, July 22 2012 
Venue: Raleigh Hotel - Oasis

Zoya Nail Polishwas happy to grace the fingers and toes of the Suboo Runway show in Miami during Mercedes Benz Fashion Week Swim.

Australian designer, Sue Di Chio, debuted her first US runway collection with a lots of flair. Featuring soft, flowing ready-to-wear, resort looks, which easily transition from the beach or cabana to a night out, with a variety of fun, trendy, fashionable pieces.



On the nails, models wore a flirty and rather retro feeling combo of Zoya Nail Polish in Wednesday (an opaque muted teal from the Beach Collection) and Zoya Nail Polish in Jules (a soft metallic champagne taupe). Hands were painted with an alternating between ring and middle finger accent nail of Jules on each hand with all other fingers showing off the muted, glossy teal of Wednesday. A funky fifty/fifty pedicure adorned feet with Wednesday on one foot and Jules on the other. 





Catwalk images from Fashionising.com

Show attendees were gifted with the show nail colors to wear with their new Suboo looks!

Makeup:
Brian C. Hawkins for Mirabella Beauty
Nails: Nail Taxi for Zoya
 
Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 

2013 MBFWSwim: Aqua Di Lara and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


 
Aqua Di Lara 2013 
Date: Saturday, July 21 2012 
Venue: Raleigh Hotel - Oasis

Returning as second year official sponsor for the lovely Aqua Di Lara show was a pleasure for Zoya Nail Polish and Treatments.
Aqua Di Lara Creative Director, Reyhan Sofraci (shown here), designed an amazing collection of "swimable" looks for the show which featured both the white and black labels which transitioned from lush, exotic tropical prints and textures to gilded Egyptian Warrior Goddesses. Many of the looks were accented with lovely, sparkling Swarovski Elements. 

Colorful, complimentary nails were featured in a mixture of colors from the popular Zoya Beach and Surf Collections on a slightly longer, pointed nail - proving that matchy-matchy is not something one needs to worry about at the beach!


Zoya goodies in a variety of colors from the Beach and Surf Collections went home with show guests! Attendees enjoyed swapping colors while waiting for the show to begin.



Hair: Cutler
Makeup: James Vincent for Make Up For Ever
Nails: Nail Taxi for Zoya 
Footwear: Isola
Sunglasses: Maui Jim 








Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 
© 2012 Art of Beauty Inc. All rights reserved. 

Zoya Kristen Named Best-Selling Color for Seattle!

Get a healthy dose of Zoya Nail Polish in August... 

Allure beauty experts feature best-selling shades for local cities in the Allure Magazine August issue, and Zoya Nail Polish in Kristen wins for the wonderful city of Seattle!

Zoya won this category, and now you can win too! Log on to allure.com/go/free-stuff on Tuesday, August 14th at 7pm EDT to win this must-have shade! It doesn't stop there... check back on Thursday, August 23 at 2pm EDT - The first 500 readers who sign up will receive a free bottle of Zoya Nail Polish in Bevin.

Zoya is the new color of Fashion!
www.zoya.com

Tuesday, 24 July 2012

Makeup Withdrawal Glams up the Gloss Collection!


Are you ready for this Jelly?

The glossy, buildable and sheer (yet deeply pigmented) formula of the NYFW 2012: Gloss Collection opens the door to a new world of nail look options. When worn alone, the three unique shades will add a subtle, ultra glossy wash of color to the nail. Build the color up for a full-coverage look, that will result in a jelly, squishy finish! 

Here's the fun part... to create even more depth and dimension, layer over your other favorite Zoya Nail Polish shades. Makeup Withdrawal glams up the Gloss Collection by pairing the sheer glosses with various different combinations... 


Makeup Withdrawal suggests layering the sheer glosses over an opaque metallic base, creating a "jelly sandwich" (a layer of glitter or flakies in between a base and top layer of jelly polish) and by layering the glosses over a matte polish base. See the full review, swatches and nail look inspiration here

Find the NYFW 2012 Gloss Collection colors as well as over 300 fashion forward shades to pair them with at www.zoya.com.


Zoya is the new color of Fashion! 
www.zoya.com

Monday, 23 July 2012

Zoya NYFW 2012 Designer, Diva & Gloss Collection Video Review!

Video blogger Marnie from Marnie's Musing's (aka MsGoldgirl) talks Fall 2012 Zoya Nail Polish color in her recent video...

The NYFW 2012 Designer, Diva and Gloss Collections have something for everyone! Marnie says she is one to admit she doesn't tend to wear glittery or metallic nail polish, but she couldn't resist Zoya Nail Polish in Daul that is seen on her nails throughout the vlog!

Watch the entire video review below to see what other colors she is looking forward to wearing for Fall...


Zoya is the new color of Fashion!


Thursday, 19 July 2012

Outfit Inspiration from Cafe Fashionista!

Adorn your nails with an expensive looking lacquer shade...

Adding a metallic nail polish instantly dresses up any outfit! Cafe Fashionista is loving Zoya Nail Polish in Penny - a shiny metallic copper shade with strong orange undertones.
 
Get a similar look with other great metallics like Zoya Nail Polish in Trixie, Zoya Freja and Zoya Goldie.  

Zoya is the new
color of Fashion!
www.zoya.com

Wednesday, 18 July 2012

Zoya Featured on The Couch as Eco-Friendly Fashion Pick!

Go Green From Head to Toe!

This morning, Zoya Nail Polish was featured on CBS' The Couch, where style expert and founder of WhereCanIFindThePerfect.com Amanda Libby dished on how to stay chic and not break the bank while dressing eco-friendly. The Zoya Nail Polish Beach and Surf Collections were featured for having great summer colors and
a *toxin-free formula!

Watch the entire Eco-Friendly Fashion Picks segment here.


With Zoya Nail Polish you don't have to compromise great color for a toxin-free formula...  Find the Zoya Beach and Surf Collections as well as over 300 other fashion forward, vegan friendly colors at www.zoya.com.

*All Zoya Nail Polish and Treatments are free of Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene and Camphor.

Zoya is the new color of Fashion!
www.zoya.com

Let your nails do the talking this summer with bold Zoya Nail Polish!

Ahhh, the season of loud, in-your-face nail polish color is here! With temperatures rising outside, it's a perfect time to turn up the heat on your nail polish choices...

If you are a purple fan, Style Bakery suggests picking a bold purple shade like Zoya Nail Polish in Charisma for "notice me nails". 

"This magenta/purple hybrid is a super neon and equally as eye-catching on tips as on toes"

Watch out, orange lovers! Zoya Nail Polish in Paz has you covered if electrifying neon is right up your alley.

For more ultra-bright Zoya Nail Polish choices for summer, visit
Zoya on Pinterest to see what bold hues are "haute" this season!

Zoya is the new color of Fashion!
www.zoya.com

Tuesday, 17 July 2012

Zoya Beach Collection in Les Nouvelles Esthétiques Poland!

The Zoya Nail Polish Beach
Collection Makes a Splash Overseas... 

Bringing customers the newest trends in cosmetics, Les Nouvelles Esthétiques Magazine in Poland features the creamy shades from the Zoya Beach Collection as on trend color for summer.

Article Translation from Google Translate:
"Inspired by summer, the beach, sand and sea water ZOYA Beach & Surf lacquers new collection brings the atmosphere of tropical vacation. Developed by experts, combines the latest color trends with superior quality and durability. Wednesday pistachio, orange Arizona or purple Reagan - a rich, luscious colors that are sure to be a summer hit."

Zoya is the new color of Fashion!
www.zoya.com

Monday, 16 July 2012

Zoya Nail Polish in Zuza Spotted in InTouch Magazine!


What the easiest way to stay
"bright" on trend this summer?

With Zoya Nail Polish of course! InTouch Weekly Magazine says to sport a bright nail polish shade like Zoya Nail Polish in Zuza to keep up with the latest in beauty and makeup trends! 

Keep "cool" with perfect summer color from the
Zoya Nail Polish Summer 2012 Beach and Surf Collections
or choose from over 300 other trendy choices at www.zoya.com!

Zoya is the new color of Fashion!
www.zoya.com
 

Vampy Varnish Swatches Zoya NYFW Designer & Diva Collections...



Early reviews and swatches of the NEW Zoya Nail Polish NYFW Designer and Diva Collections are starting to roll in, and one word comes to mind - WOW!


If you thought you weren't ready to hear the word "Fall" just yet, these swatches from Vampy Varnish will make you think twice...






 


 
"Evvie is a medium green creme. It’s a dusty shade, which makes it look cooler I think. I love how subdued and edgy it looks, and I don’t think I have any other green like it! Weird. I think this was my favorite shade from this side of the fall collections.




 
See the entire review, swatches and photos of the Designer Collection here.







 

"Song is a bright blue metallic with light blue shimmer. This sucker is so saturated it was almost just one coat. It’s such a rich jewel-like blue. Gorgeous and vivid."


See the entire review, swatches and photos of the Diva Collection from Vampy Varnish here


The NYFW 2012: Designer, Diva and Gloss Collections will be available mid July. 


Zoya is the new color of Fashion!
www.zoya.com

Friday, 13 July 2012

Zoya NYFW 2012 Designer and Diva Collections on Glamour.com!










































The Girls in the Beauty Department are Falling in Love with Fall Zoya Nail Polish Color!

Described as the "Holy Grail of Fall Nail Polish Colors" by beauty editors at Glamour Online, the NYFW 2012 Designer and Diva Collections are already making a huge impact... 

"I'm totally not ready to switch into cold weather mode but Zoya's fall nail polish colors are as lovely as lacquer gets. When they landed on my desk, I just couldn't wait to try them out."

See the Zoya NYFW 2012 Designer, Diva & Gloss Collections, as well as over 300 other high fashion shades, at www.zoya.com.

AVAILABLE MID JULY, 2012

Zoya is the new color of Fashion!
www.zoya.com

Zoya Nail Polish NYFW 2012 Diva Collection Swatches

The NEW Fall 2012 Collections (Designer, Diva and Gloss) are packed full of high fashion, couture color that will keep your tips and toes right on trend for the upcoming Fall 2012 season!


The full-coverage, enchanting metallic nail polish shades from the NYFW 2012 Diva Collection are inspired by backstage beauties, talented designers, runways and VIP fashion events...

 








 Meet Zoya Nail Polish in Elisa - a glamorous medium crimson red shining with subtle gold shimmer and a glowing metallic finish.



















Zoya Nail Polish in Suri is literally purple perfection. The rich, blue-toned purple with delicate red and blue shimmer has a smooth metallic finish and will make anyone who wears it feel like royalty. 























Flattering on any skin tone, Zoya Nail Polish in Song can be described as a bold, vibrant medium egyptian blue with silver and blue glittery metallic sparkle.



















Here's a look at Zoya Nail Polish in Ray - a dark blackened pine green with smooth, delicate silver and green frost shimmer.






 




The Zoya Color experts must have some magical powers we don't know about because Zoya Nail Polish in FeiFei is like magic in a bottle! This blue beauty has a medium steel blue base with heavy gold, blue and pink iridescent metallic sparkle.















 
Another mesmerizing shade from the Diva Collection is Zoya Nail Polish in Daul. An enchanting red-toned purple with heavy purple and gold iridescent metallic sparkle that gives a dream-like effect.

*Each of the pictures shown above features two coats of toxin-free, vegan friendly Zoya Nail Polish color!
  

THE NYFW 2012 DESIGNER, DIVA AND GLOSS COLLECTIONS WILL BE AVAILABLE MID JULY, 2012

Zoya is the new color of Fashion!
www.zoya.com

Zoya Nail Polish NYFW 2012 Gloss Collection Swatches!

The NEW Fall 2012 Collections (Designer, Diva and Gloss) are packed full of high fashion, couture color that will keep your tips and toes right on trend for the upcoming Fall 2012 season!

The incredibly shiny jelly nail polish shades from the NYFW 2012 Gloss Collection are inspired by backstage beauties, talented designers, runways and VIP fashion events. The jelly gloss formula can
be worn alone or layered to create an endless variety of custom colors and effects!

 





Zoya Nail Polish in Katherine is a sheer, dark red-toned aubergine that made its debut as part of a custom trio created for Fashion Designer Peter Som at NYFW Fall-Winter 2012. Learn more about the inspiration behind the color here


















 
Introducing the beautiful Zoya Nail Polish in Paloma! A sheer fuchsia-berry jelly formula that amps up the vibrancy of any color you layer it over. 

















The third shade in the Gloss Collection is Zoya Nail Polish in Frida - a sheer, dark, warm-toned teal blue. Wear alone for a translucent tint of teal or layer over any color to transition into Fall!


*Each of the pictures shown above features three coats of toxin-free, vegan friendly Zoya Nail Polish color! 


THE NYFW 2012 DESIGNER, DIVA AND GLOSS COLLECTIONS WILL BE AVAILABLE MID JULY, 2012


Zoya is the new color of Fashion!
www.zoya.com
 

Zoya Nail Polish NYFW 2012 Designer Collection Swatches!

The NEW Fall 2012 Collections (Designer, Diva and Gloss) are packed full of high fashion, couture color that will keep your tips and toes right on trend for the upcoming Fall 2012 season!

The full-coverage, creamy nail polish shades from the NYFW 2012 Designer Collection are inspired by backstage beauties, talented designers, runways and VIP fashion events...





 
First up in the collection is Zoya Nail Polish in Rekha - a classic, perfectly balanced blood red cream that made its debut as a custom created shade for Fashion Designer Bibhu Mohapatra at NYFW Fall-Winter 2012. Learn more about the show and inspiration behind this color here.









Here's a look at Zoya Nail Polish in Toni. This purple toned warm raisin-wine cream is perfect for anyone who loves deep, vampy hues.



















Zoya Nail Polish in Monica is the perfect shade for a bold, dramatic nail look. A dark, soft blue-toned purple with a glossy cream finish that is packed full of color!






 












 
Have you ever seen anything like Zoya Nail Polish in Natty?! We didn't think so... this smoky deep steel blue with an opaque cream finish is a unique and alluring Fall color.


















Introduced at the Peter Som NYFW Fall-Winter 2012 runway show, Zoya Nail Polish in Evvie made quite the impact. A dark smoky eucalyptus cream is a chic and high fashion alternative for Fall. Learn more about the inspiration behind this color here.
















Last but not least is the deep, smoldering and sultry Zoya Nail Polish in Noot. Noot is a very dark grey cream with strong blue-green undertones. Simply irresistible!


*Each of the pictures shown above features two coats of toxin-free, vegan friendly Zoya Nail Polish color!


 
THE NYFW 2012 DESIGNER, DIVA AND GLOSS COLLECTIONS WILL BE AVAILABLE MID JULY, 2012


Zoya is the new color of Fashion!
www.zoya.com