Folk Magazine Keeps it Cool with Zoya Nail Polish in Yummy!

Look at those baby blues! 

This color-packed spread in Folk Magazine, showing a playful fusion of color and style, is the epitome of craftful color blocking. 

Not only are we loving the color pairings here, but did you look at those nails?! Manicurist Daphne Allende selected Zoya Nail Polish in Yummy for the nail look, a creamy sky-blue that pops against tangerine and berry hues.

Color blocking is a great way to work these color combinations into your nail look. Try pairing Zoya Yummy with an accent of Zoya Nail Polish in Lara, Zoya Arizona or Zoya Pippa!

Zoya is the new color of Fashion!
www.zoya.com

The Mystery of the Vintage Zoya Nail Polish Bottle...

Vintage Zoya Meets Modern Day Zoya!

When Work / Play / Polish discovered an unidentified, vintage Zoya Nail Polish bottle that belonged to her mother when she was a nail tech, she was anxious to find out which color her mystery bottle was. Turning to the Zoya Nail Polish Fairies for help, Color Expert Rebecca Isa took one look at the bottle and instinctively knew it had to be Zoya Nail Polish in Carmen.

After sending a color spoon to compare the color, it was a match! We were touched by her story (read her entire post here) and so happy we were able to help!  

"Thanks again to the folks at Zoya who helped me track this down. It’s no surprise to find great people behind a great polish." - Work / Play / Polish

If you are trying to match a specific color or want to see the polish in person before buying, order a color spoon! Looking to learn about the Color Spoon program? Find more information here. See it, Try it, Buy it!

Zoya is the new color of Fashion!
www.zoya.com

Zoya Blogger Collection by Birchbox - Must Have Color For Summer

The Limited Edition Zoya Blogger Collection by Birchbox is featured on Fashionista as must-have nail color for Summer 2012!

The three jelly based formulas will seriously transform your nail polish wardrobe. Wear them alone for a sheer wash of color, or build and layer them with any of your other Zoya Nail Polish shades for a unique look. Did we mention how glossy these shades are? With the glossiest finish, you don't even need a topcoat to enhance the shine. 

See blogger swatches of the limited edition shades here.

*The Zoya Blogger Collection by Birchbox is exclusively available at www.birchbox.com while supplies last.

Zoya is the new color of Fashion!
www.zoya.com

Score Zoya Nail Polish in Evvie on Allure Magazine Online!

Allure Magazine has something special
in store for Zoya Evvie lovers next month...

Zoya Nail Polish in Evvie is a sultry, smoky, eucalyptus cream that debuted at New York Fashion Week Fall/Winter 2012. Custom designed (along with Zoya Katherine and Zoya Audrey) as part of a Limited Edition trio for Peter Som's Fall Runway Show, this shade was a chic accent on models' toes. The custom created trio was a huge hit on and off the runway, selling out in record time!

If you couldn't get your hands on the LE trio or have been itching to get another bottle of Zoya Evvie since, now's your chance to get one FREE! Mark your calendar... the first 500 Allure readers to sign up at 12pm EDT, July 10th will be lucky enough to take one of these pretties home! 

Log on to allure.com/go/free-stuff for further details.

Learn more about the Limited Edition Collection featured at the NYFW FW12 Peter Som runway show here.  

Zoya is the new color of Fashion!
www.zoya.com

Zoya Charisma Nails It in American Salon Magazine!

Get a Healthy Summer Glow...

Bright nail polish shades are a fun way to liven up any summer ensemble. Each Zoya Nail Polish formula is *BIG5FREE so you get the summer glow, without the harmful industrial chemicals!

American Salon Magazine recommends Zoya Nail Polish in Charisma for perfect summer 'tips and toes.

*Zoya Nail Polish and Treatments are free of toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!
www.zoya.com

Zoya Beach and Surf Swatches from Beauty of Life

Are you looking for scorching nail polish shades to heat up your summer look?  

The Beauty of Life blog swatches and reviews the Zoya Beach and Surf Collection colors to kick off the official first days of summer.

"Wednesday is definitely my favorite of the six. The opaque faded turquoise reminds me of a Tiffany's box, which is never a bad thing! Application was smooth and even, and the color is perfect for any skin tone."

The Beauty of Life 

Visit The Beauty of Life for a full review and pictures of the Beach Collection.

"Rory. I love this color, and not just because it's my mom's name! This one is a hybrid of lilac and pink, shot through with gold and silver shimmer. I like that it changes in the light and has a bit of a foil finish." 

The Beauty of Life

See the complete review and swatches of the Zoya Surf Collection here.

Zoya is the new color of Fashion!

www.zoya.com

Summer Color Crush - Zoya Nail Polish in Barbie

Lust-worthy Color... 

Summer style inspiration from Cafe Fashionista features trendy wedges, funky accessories and an ultra girly-girl pink polish - Zoya Nail Polish in Barbie!

What a perfect look for the beach!  Plus, pastels are huge this season, so this combination of color is on trend, yet still quite refreshing.  

Are you totally crushing on Zoya Barbie? Find her and over 50 other shades of pink nail polish in a variety of different finishes and tones on the Pink Nail Polish by Zoya page.  

Zoya is the new color of Fashion!

www.zoya.com

Fleury Rose Nails Features Zoya Nail Polish & Treatments!

A rainbow of Zoya Nail Polish was spotted on NYC Nail Artist Fleury Rose's blog, Fleury Rose Nails, earlier this week...

If you are looking for fresh, bold nail art inspiration, this is the place for you. We can't wait to see what she does with all these fab colors! 

Can you guess what her favorite product was that she received? The Zoya Remove+ Nail Polish Remover! If you've ever used the Remove+ you know why... the award-winning formula is a favorite among professionals, celebrities, beauty editors and consumers worldwide!

Zoya is the new color of Fashion!

www.zoya.com

Joanna Newsom Walks the Red Carpet with Zoya Myrta!

Get Red Carpet Ready with Zoya Nail Polish...

At the "That's My Boy" premiere in LA earlier this month, indie folk artist Joanna Newsom walked the red carpet in style with boyfriend Andy Samberg AND Zoya Nail Polish! 

Newsom rocked Zoya Nail Polish in Myrta on her toes - the perfect complement to her sheer, powder blue dress.  

Find Zoya Myrta as well as over 300 fashion forward, *toxin-free shades at www.zoya.com.

*Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene and Camphor Free.

Zoya is the new color of Fashion!

www.zoya.com

Jennifer Lopez’s Nail Artist Says Zoya is Hot for Summer!

People StyleWatch gets the low-down from Celeb Manicurist Kimmie Kyees,
on what's hot in the nail world for summer and what's not... 

Kyees (manicurist to Jennifer Lopez, Katy Perry and Rihanna) says ditch the shatter polishes and grab your favorite Zoya Fleck Effect Top Coat to add a fun finishing touch to any lacquer color!

“It’s so rad, I did it on Jennifer Lopez for the American Idol finale. We put the pinkish one called ‘Chloe’ (above, left) on top of the original polish to match her dress. It gave it this holographic effect — the pictures don’t do it justice.”

Kimmie Kyees

Find Zoya Nail Polish in Chloe, as well as Zoya Maisie and Zoya Opal from the Fleck Effect Collection here! Shine like a star - try layering these Mylar Fleck Glazes over your favorite shades from the Zoya Beach and Surf Collection for an oh-so caliente, celebrity inspired nail look!

Zoya is the new color of Fashion!


www.zoya.com

BuzzFeed Talks Qtica Lip Repair Balm!

The Qtica Lip Repair Balm is Buzz-Worthy...

We were happy to find Zoya's sister brand Qtica recognized in the "10 Incredible Skincare Products Magazines Won't Tell You About" feature on BuzzFeed this week!  

"These brands don't have the ad dollars necessary for coverage in the glossy titles you find on newsstands everywhere. But unlike a lot of the products those publications feature, these actually work."
BuzzFeed

The Qtica Lip Repair Balm has a rich, thick concentration of honey, beeswax, vitamins, aloe, tea tree and essential oils that helps relieve and seal the most dry, irritated lips overnight. See an instant improvement in moisture - a tiny dab of this lip balm heals the crustiest lips.

Zoya is the new color of Fashion!

www.zoya.com

Martha Stewart Features Zoya Nail Polish!

Summerize your Nails with the Hottest Lacquer Colors of the Season!

Zoya Nail Polish is a triple threat on Martha Stewart Online in this major summer nail polish feature for pedicure season. Hundreds of nail polish colors were considered, and three lucky Zoya Nail Polish ladies made the cut!

Sparkling bright in the red category is Zoya Nail Polish in Kimber - a perfect strawberry pink/red polish shade for summer!

If you are looking for the perfect cream seafoam shade, don't look any farther! Zoya Nail Polish in Wednesday steals the spotlight on this one...

Nude nail polish may be low key, but this shade never goes unnoticed... Zoya Nail Polish in Avery stands out as an au naturale staple in the light brown category.  

Zoya is the new color of Fashion!
www.zoya.com

Justine Magazine Puts Zoya Ali in the Spotlight!

Zoya Nail Polish in Ali is just beautiful in this month's issue of Justine Magazine! 

This summer, it's all about the nails. Get designer-inspired digits with a high impact shade like Zoya Nail Polish in Ali, a summer staple.  

Brighten up your beach look with other haute hues! Join Zoya on Pinterest and find other ultra high-fashion summer shades here.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.  

As always, each and every Zoya color is made for women so we name them after women.

Zoya is the new color of Fashion!
www.zoya.com

Modern Salon Magazine Dives into the Zoya Beach & Surf Collections!

I scream, you scream, we all scream for summer!

The Zoya Beach and Surf Collection is featured in the June 2012 issue of Modern Salon Magazine for having bright and bold shades that just scream summer. Spot-on trend for the season, you won't be able to keep your hand off these scorching haute shades...

Whether you love cheerful creams or shimmering sun-kissed foils, there is something for everyone!

Find the Zoya Beach and Surf Collections at your local Salon or Spa or shop online at www.zoya.com!  

Zoya is the new color of Fashion!
www.zoya.com

Great Zoya Color - see it on YOU (no matter what your skin tone)!

Reviews and Swatches of the Zoya Nail Polish Summer 2012 Beach and Surf Collections keep rolling in and we're LOVING how the colors look on all different skin tones. 

No matter what your complexion or ethnicity, you have to determine if you have cool (pink or blue), warm (yellow or golden) or neutral undertones to find which polish shades best compliment your combination. Then, check out the swatches below that are most similar!

Warm Undertones

If you are dark complected with warm undertones, see the full review from Haute Lacquer for a solid set of Zoya Beach and Surf Collection swatches. 



"Myrta is a bright coral, orange metallic foil. This is so citrus-y. This type of color works really well for dark skin tones. But of course, anyone can pull it off. I used three thin coats here."
Haute Lacquer

Makeup, Beauty and More and Makeup & Beauty Blog also have some amazing swatches for anyone with strong golden undertones and medium skin tone!


 

"Overall, Wednesday, Arizona and Tracie are my favorites from the Beach collection. These three colors are just perfect for spring/summer and have an amazing formula that's easy to work with."Makeup, Beauty and More

The swatches & review from Deuce Beauties will be helpful for anyone with a medium skin tone and warm-neutral undertones.

To see polish colors that compliment lighter complected ladies with warm undertones, take a look at the beautiful swatches from Makeup Withdrawal.




"Though Kimber is not a true foil it was unexpectedly my favorite shade, even though I'm not a pink girl! I also liked that unlike some other foils I own, which are overloaded on silvery bits and look very cool in tone (and sometimes not very flattering on me), Zoya used very vibrant colors (well, except for Carly) and only enough foil to make the shade very sparkly to view."  
Makeup Withdrawal  




    

Cool Undertones
For dark complected skin with cool undertones visit Clumps of Mascara to check out her swatches of both the Beach & Surf Collections.

"I received an opaque finish after 2 coats for each polish. I think Zoya did an awesome job with this collection. There’s a little bit of something for everyone."

Clumps of Mascara










Captivating Claws has some kick butt swatches and a great review of the Zoya Beach Collection - perfect to find colors that compliment a medium skin tone with cool undertones.

"Hello Wednesday!!!!!!!!! I love this one!! It's simple, yet unique. Wednesday will go on my toes when I give myself a pedicure later this weekend. Zoya lists Wednesday as having a "warm" tone, but you can wear her if you're a "cool-toned" person, as I am."
Captivating Claws







Last but not least! If you have fair skin and a cool-neutral undertone to your skin, the The Polish Hideout swatches are for you!


"Arizona is a fresh orange, but slightly softened so that it is not too loud or bright. Unlike other recent Zoya colors where muted is also a bit dusty, Arizona is muted only and retains its clean color. It has soft peachy and coral undertones without leaning too warm. It is a color that calls to mind orange creamsicles and orange sherbet."
The Polish Hideout




Not sure how to tell if you have warm or cool undertones? The Zoya Nail Polish Color Expert shows explains further here. 

 

Zoya is the new color of Fashion!
www.zoya.com
 

Wednesday Inspiration - Deep Sea Sponge Gradient

A little mid week nail inspiration from Lacquer Ninja!

This unexpected combination of Zoya Nail Polish in Wednesday with Zoya Nail Polish in Shawn creates an intriguing effect that is reminiscent of a seaweed covered ocean floor! 

For a complete review of Zoya Wednesday and pictures of this green gradient, visit Lacquer Ninja. Can you believe this is her FIRST attempt at the sponge gradient technique?! Yeah, we don't believe her either...

Zoya is the new color of Fashion!

www.zoya.com   

InStyle Magazine Online Features Zoya Nail Polish in Meg

Paint on Pastels for Summer!

Take a vacay from ultra bright nail polish shades and splash on a pretty pastel for a fresh accent of color. 

InStyle Magazine Online recommends hues with a pearly or metallic finish like Zoya Nail Polish in Meg. 

If you love greens, you'll fall for another great shade from the Summer 2012 Beach and Surf Collection... Zoya Nail Polish in Tracie! 

Tracie is a faded, yellow-toned pistachio green with a frosted
pearl finish that is a refreshing touch for your summer look.
 
Zoya is the new color of Fashion!

www.zoya.com   

Zoya Beach and Surf Collection Special Pinterest Offer

The "Take Three Free" Zoya Pinterest Contest was a great success and the Zoya Pinterest Trios are now SOLD OUT!!!

Since only 2,000 Limited Edition Mini Trios were available, we wanted to reward those who missed out but still pushed for their favorite colors...

That's why NOW through 6/25/12, 11:59 PM EST we are offering any three, full-sized (0.5oz bottles) Zoya Beach and Surf Collection colors for ONLY $15 + FREE SHIPPING! 

This offer is listed as a Share the Love bonus item in your online account at www.zoya.com. We have deposited (1) Share the Love Point into all existing accounts. To redeem this offer please follow the instructions below...

Instructions

1. Sign into your account at www.zoya.com
2. Add any (3) colors from the Zoya Beach & Surf Collections to your shopping bag.
3. Go into "My Account" and you will find the "Any 3 Zoya Beach and Surf for $15 Pinterest" Special Offer listed for (1) Love Point under "Redeem Points" (Shown in your account snapshot).
   
   *We added 1 " Happy Point " to all existing Share the Love Accounts (created before 12pm EST, 6/11/12) so that you can participate.
4. After redeeming your special offer, click "My Promotion Codes" on the left hand side of the screen to apply the code to your order.
5. Complete Check-Out Process, Review and Submit Order. 

Terms & Conditions 
*Offer valid at www.zoya.com ONLY. Continental US only. Limit one promotion per account. Not valid with any other coupons, codes or promotions. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Code must be entered at the time of purchase. Please allow up to 3 weeks for shipping if volume warrants it.

InStyle Magazine Online Gets Dressed Up With Zoya Chloe!

Pump up the Glam Factor on your Summer Mani-Pedi with Zoya Nail Polish...   
  
If you are looking to dress up your tips and toes or add some excitement to your night or daytime look, you can't go wrong with a fun top coat. InStyle Magazine Online recommends layering Zoya Nail Polish in Chloe over a bold pink to really dress up your mani-pedi combo.

Summer is a great time to get playful with your nail polish, and the duochrome Mylar flakes are a great alternative to traditional glitter - plus they add a fascinating 3D effect in the sun! Try layering your favorite Zoya Fleck Effect shade over any combination from the Zoya Beach and Surf Collection for instant beach goddess status. 
 
Zoya is the new color of Fashion!
www.zoya.com  

Zoya Reyzis featured in Vogue Russia

We are so proud to have our company founder, Zoya Reyzis, featured in the most recent issue of Russian Vogue.

This Vogue article has caused everyone in the Art of Beauty offices to reflect on the often unexpected and unique twists and turns that life can take... especially when we consider  Zoya and her family's immigration from Russia to the USA only to be featured in Russian Vogue 30 years later! It truly is a beautiful and inspiring success story that we are all very happy to be a part of.


Shown: Zoya Bevin and Zoya Angella.

For those of you not fluent in Russian, this can be loosely translated as:  Zoya Nail Polish is the best polish in the world, founded by really cool talented, super smart people and everyone should own at least 100 bottles :)

Zoya is the new color of Fashion!

www.zoya.com

SOLD OUT! Get Them While You Can! Introducing the Zoya Pinterest Mini Trios...

Introducing the Zoya Pinterest Mini Trio - Get yours *FREE Monday, June 11th!

Chosen by popular demand on Pinterest - Zoya Zuza, Myrta and Kimber have been paired together to create a Limited Edition Tropical Mini Trio (0.25oz bottles) that is sure to make a splash as part of your summer wardrobe.

Use Code: ZPIN3 
The code for the Zoya Pinterest Trios will go live on Monday 6/11/2012 at 12:01 AM EST!

Don't Forget! Only 2000 Trios are being made available
Here's How it Works:

1. Create an account at www.zoya.com.
2. Enter Code ZPIN3 into the coupon code field in your cart and press "Apply Code"
   The LE Mini Trio will automatically be added to your cart.
3. Complete Check-out Process, Review, Submit Order. 
   

*Shipping and Handling Fees Apply

Terms & Conditions
**Mini trios (0.25oz bottles) will be available while supplies last, valid at www.zoya.com ONLY. Continental US only. Limit one promotion per account. Not valid with any other coupons, codes or promotions. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Code must be entered at the time of purchase. Please allow up to 3 weeks for shipping if volume warrants it.

Harper's Bazaar: Zoya Beach & Surf Collections are In-Demand!

Fresh Picks: Summer's Most In-Demand Nail Colors

Harper's Bazaar Online features Zoya Nail Polish Beach & Surf as a summer collection packed full of flaunt-worthy shades... 

"Insiders tell us that this tropical assortment has set a new record as the brand’s most popular collection. Ever. Four shades have lead the pack: Wednesday, a light aqua cream; Lara, a magenta pink; Arizona, a soft orange cream; and Zuza, a vivid metallic aqua with a sparkling finish." - Harper's Bazaar 

Keep up with the hautest trends in nail polish - join Zoya Nail Polish on Facebook, Twitter and Pinterest!

All Zoya Nail Polish and Treatments are vegan friendly and BIG5FREE (free of formaldehyde, resin, toluene, dibutyl phathalate and camphor).

Find Zoya BEACH and SURF as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com. As always, each and every Zoya color is made for women so we name them after women.

Zoya is the new color of Fashion!
www.zoya.com   

Beauty Launchpad: Start Summer with a Splash!

Kick summer into high gear
with a shock of intense color! 

To dive into summer mani and pedi season, Beauty Launchpad recommends trying a sunny shade like Zoya Nail Polish in Arizona.  

Nothing says warm weather like a freshly painted mani/pedi with a stunning burst of color! For more eye-catching and spirit lifting hues, try some of the other Zoya Beach and Surf Collection shades like Zoya Lara, Zoya Myrta and Zoya Meg!

Zoya is the new color of Fashion!
www.zoya.com   

Nail the Look: Surfin' Funky French Manicure!

Have even more fun this summer with bright and sunny Zoya Nail Polish...

Create your own Surfin' Funky French Manicure with the tropical Zoya Surf Collection and you'll find yourself checking out your "haute" nails more than the hot guys at the beach! 

Get Funky...

Mix and match your tips with this summery nail look, where a traditional french manicure and skittle mani collide.

See the how to video below or visit
Zoya Nail Polish on YouTube: http://www.youtube.com/zoyanailpolish

Try any combination of color from the Zoya Beach and Surf Collections to create your own unique look that suits your funky side.

Don't forget to share your favorite color combinations with the Zoya Nail Polish Fairies on Facebook, Twitter and Pinterest!  

Zoya is the new color of Fashion!
www.zoya.com   

Vegan Fashion Blog hosts a Zoya Pedi Party!

With Zoya, it's always party time!
Mani - Pedi party time that is... 

How do you add to the fun of a get together with your closest girl friends? Just add the new Summer 2012 Zoya Beach and Surf Collections - oh, and don't forget the mimosas!

Vegan Fashion Blog shares pictures of her mani/pedi party and why she loves the *toxin-free, vegan friendly Zoya Nail Polish formula. They had so much fun and were not afraid to get creative with their nail looks... love it!  

"I enjoy doing my own nails and find the process relaxing. Over the years, I have found that my toe nail polish would always stay on and would never chip off. It was not the same story with the polish that I would apply on my nails. Every time I would wear nail polish on my natural nail it would chip off the same day. Finally, I decided it was not worth the trouble to paint my nails every day and then I found Zoya! I can wear Zoya nail polish on my natural nail for about 7 days before I even see a tiny chip."

Vegan Nail Blog

"I am impressed by the collections Zoya has come up with and the variety that I have to choose from. I am excited I have  found a nail polish line that I can trust to keep as many toxins out of products as possible!"
Vegan Fashion Blog

*Vegan friendly, ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resins and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!
www.zoya.com