Showing posts with label NYFW Spring 2011. Peter Som. Show all posts
Showing posts with label NYFW Spring 2011. Peter Som. Show all posts

Wednesday, 22 February 2012

Peter Som's custom nail colors by Zoya featured on Vogue!

Zoya is in Vogue! 

Well actually on Vogue - a recent US Vogue Daily online that is. Recent coverage of New Yorks Fashion Week led the magazine editors to express glee over the Peter Som gift boxes gracing every seat at the show. 

Each bag contained the Limited Edition (LE) Peter Som Nail Polish custom designed and named by Peter himself! 

The Peter Som team and color experts at Zoya worked for months in advance to create the three custom shades which were available only in the show gift bags and immediately following the show online at zoya.com. The LE velvet boxed trio SOLD OUT in record time and was a huge hit with all who were lucky enough to get their hands on it.

See the entire Vogue article on Zoya's Nail Polish collaboration with Peter Som here.

Zoya is the new color of Fashion!
www.zoya.com

Tuesday, 21 February 2012

Zoya Nail Polish custom color featured in New York Times!

Zoya Nail Polish featured in the New York Times "Fashion and Style - on the runway" section!

Fashion and Beauty Writer Stephanie Rosenbloom spent a few moments with Zoya's Rebecca Isa to get the scoop on the limited edition Peter Som - Zoya collection. Two of which, Audrey and Evvie were featured on the runway and a complimentary third shade named Katherine. The LE collection, available exclusively on Zoya.com was a huge success for Zoya and has already sold out.

Stephanie also picked up a few expert nail polish application tips from Isa including this one... "one of the biggest errors people make is buying acetone-free remover, which has lanolin or other moisturizers in it and prevents color from adhering properly to the nail. “It’s the number one reason people have trouble with the polish...” >

Find award winning Zoya Remove + on Zoya.com

See the complete New York Times story here...