Tuesday, 29 May 2012

Zoya Reyzis speaks with Nails Magazine about naming Zoya Nail Polish colors...

Zoya Nail Polish and the Art of Naming Colors: an interview with Zoya Reyzis

If you’ve ever visited Zoya.com to do a polish color search for your first name, let’s just say you’re not alone. The professional nail manufacturer’s polish names are a veritable who’s who of important women, many of whom share names (sometimes coincidentally, sometimes not) with nail techs and clients. Unlike those key chains at tourist gift shops that feature only the most common names, Zoya polishes have a penchant for names that are historical, musical, and ultimately meaningful.

“It’s something good I started many years ago,” says founder Zoya Reyzis. As a classical pianist, Reyzis wanted to educate others about art, music, and culture. She says, “When my polish brand started, I connected these things together. With red colors I thought about great women in history who lived and died for love and passion. I connected the lighter colors with ballet, giving them names like Snow White and Giselle.”

Zoya Reyzis
Founder - Zoya Nail Polish
Photo Credit:
Herbert Ascherman

Zoya is the new color of Fashion!
Now featuring over 300 long-wearing, vegan friendly, cruelty free, BIG5FREE* Zoya Nail Polish colors and treatments
to choose from!
*formaldehyde, formaldehyde resin, dibutyl phthalate (DBP), toluene and camphor free formula.

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