Zoya Nail Polish at RZ by Rachel Zoe SS 2012 Presentation spotlighted in CNBC article

The Nails for Spring 2012
"Forget the Lipstick Indicator, It's all about the Nails"

Recent CNBC article by Ashley Kalinske speaks to nail polish and the economy.

What about the Zoya Indicator? It works for the RZ by Rachel Zoe collection and speaks to every woman's unique fashion style. The color experts at Zoya Nail Polish know that it's not about how much you spend, it's about your ability to spend smart.

What could be more sensible than updating your look with nail polish? Just look at Rachel and her lovely nails in Zoya Amanda below if you have any doubt :)

 

Rachel Zoe is wearing Zoya Nail Polish in Amanda in this CNBC article image.

Below: Models shown wearing Zoya Nail Polish in Amanda at the RZ by Rachel Zoe presentation on 9/12/2011.

See the entire CNBC Nail Trends at Fashion Week slide show and article here.

Zoya Nail Polish is available in over 300 long-wearing colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!
www.zoya.com

© 2011 - 2012 Art of Beauty Inc. All rights to Art of Beauty images and content reserved.

NYFW S/S 2012 - Olivier Theyskens’ Theory and Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap

TUESDAY - 9/13
Theyskens’ Theory  
TIME: 4 PM

VENUE: Center 548, 548 W 22^nd St (between 10^th and 11^th avenue), NY, NY 10011
MANICURIST: Jin Soon Choi sponsored by Zoya

COLOR USED: Zoya Nail Polish in Miley and Dharma (custom layering effect)


Olivier Theyskens’ Theory line is fashion "cool", which is why our Zoya Nail Polish was such a perfect fit for the show! Celebrity and editorial superstar manicurist Jin Soon Choi (shown below) made it work for Olivier with a custom layering of Zoya Miley and Zoya Dharma in a unique combination that both reflected the shimmering holographic prints featured in the show and looked great on every model wearing it. The sheer Dharma has an opal finish and when worn over Miley pops the lilac hue creating an interesting depth and a dimensional finish to coordinate with Olivier's overall concept perfectly.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!
www.zoya.com

© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.

NYFW S/S 2012 - RZ by Rachel Zoe and Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap

MONDAY - 9/12
RZ by Rachel Zoe
TIME: 1 PM
VENUE: RZ by Rachel Zoe NYC Showroom
MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Amanda

Zoya's relationship with Rachel Zoe can be a bit touchy... as in we can't keep our polished little fingers off her incredible clothing line RZ by Rachel Zoe and she can't keep her hands off our Zoya Nail Polish!

The Spring Summer 2012 RZ by Rachel Zoe Collection was no exception... each piece is a statement and a wardrobe must have all in one. Zoe herself described it as "Brigitte Bardot meets the south of France". An obvious transition from stylist to designer it may not have seemed but surely is. An trendy mix of texture, line and subtle details, along with her signature maxi's and animal inspired pieces, set this new collection apart from a classic while keeping the trends on the wearable side of fashionville. She knows exactly when to stop... and then to start up again... Maybe not to make the biggest fashion news headlines but when it comes to creating fun stylish pieces real women will love (and can afford) she is spot on.

Rachel Zoe's choices in nail color run a similar spectrum from bold and sexy to soft and sensual as well. For this go-a-round RZ called in a variety of nudes and ended up selecting Zoya Nail Polish in Amanda during her final hair and makeup test pre-show with Manicurist Sunshine Outing on behalf of Zoya (She liked it so much that Sunshine was booked to be at the stylish designers NYC digs in the early AM to make sure Rachel's nails would coordinate with those of her models during press interviews). As the images from the presentation demonstrate, Amanda's full coverage, creamy, soft nude nail polish hue with mauve undertones was the perfect color choice to put the spotlight on the stylish RZ woman who is a step ahead of the fashion world at all times.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!
www.zoya.com

© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.